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Dissected, Dali

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Published/Aired: 
April 2012
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Description: 

MASP Art School. Open enrollment.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln
Art Director: Leonardo Rotundo
Copywriter: Fred Sekkel
Illustrators: Marcos Falcão, 6B Estúdio
Photographer: Ricardo Barcellos
Account Supervisors: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Adriana Barreto

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xenalexa's picture
xenalexa
4 Activity Scores

Hi. I just started at the Miami Ad School in San Francisco as a copywriter, so I'm on AotW to begin dissecting (oh god, did I just say that?) ads and others opinions of them. While I agree this one is much better than the "original" ones...I'm curious about your take on "original ideas." If you said you had an idea that you came up with, but found it had already been executed...is it not still genuine to some extent? If you didn't copy it...and especially if you can execute it better than that which came before...is it not allowed in the ad world? Thanks...

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