Mashreq: Omar

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Advertising Agency: Y&R Dubai, UAE
Creative Director / Copywriter: Amit Kapoor
Executive Creative Director / Copywriter: Shahir Ahmed
Art Directors: Dash Gaude, Komal Bedi Sohal

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copywriter.txt's picture
828 pencils

The layout is kind of out of order. The signature have to be the first thing the target will see, not the tagline.

Guest's picture

in english its true.

but they read from right to left in arabic, so maybe the original was in their native tongue.

copywriter.txt's picture
828 pencils

But this fuckin ad it's in english, not arabic. ;)
I understand what you are saying. My fault.

Guest's picture

mr.copywriter get your English correct. "The signature "has" to be the first...not "have" to be

Guest Commentator's picture
Guest Commentator
58 pencils

mr. copywriter.txt. get your english right. your comment should read "the signature has to be" and not "have to be"

copywriter.txt's picture
828 pencils

Sorry. English isn't my native language either.*

*Any mistakes in this sentence?

Guest's picture

what is this???

everartz's picture
7611 pencils


| Everartz |

Guest's picture


shahidali's picture
4063 pencils

I like the copy. It got a beating in the execution


Emran Hayat's picture
Emran Hayat
832 pencils

not impressive.. its just ok

Creativity is a natural extension of our enthusiasm

Muhammad Imran's picture
Muhammad Imran
614 pencils

use always guy art director:) this is more then sucks! I'll give you -10

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