Pests are too smart to be fooled.
Advertising Agency: TBWA\RAAD Saudi Arabia
Creative Director: Saadi Alkouatli
Associate Creative Director: Hesham Samir
Art Director: Akram Alamoudi
Copywriter: Saher Khan
Photographer: Helmy Alsagaf
Account Executive: Zeina Tabbara
Published: November 2008
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Comments
Could be clearer (had to enlarge it to notice the cockroach), message is quite irrelevant to me, cos I don't think that anybody plays tricks to fool pests, just spray them with some Super Ultra Raid or classically smash them with sandals :)
Agreed. Really bad cockroach placement.
UDAYpatwardhan@09820654722 CD
Bad. Cockroach? where???
UDAYpatwardhan@+91 22 98206 54722
Unclear at many levels...idea could have been developed more strongly.
Also the image is very "Getty."
the cockroach should be placed somewhere else. but. the idea is quite funny, that someone would actually try to fool a pest by putting a different label.. hmm.
I like it
you did well with the DM, what happened here? bad AD, not clear, concept is first idea.
that someone would actually try to fool a pest by putting a different label.. is the most moronic thing I've ever heard in my short but not that short existence.
Unbelievable
could someone explain me how can a cockroach enter a sealed glass jar?
I never saw the cockroach till you told me. What are cockroaches pets in Arabia??
http://www.truactionflix.com
uh oh, creative team obviously not smart enough to have killed this idea.
This ad has won a gloden award. Many of you do not like this ad, but compared to the ads in the gulf region, this is really really good.
TBWA Creative team, Great Job you guys.
A Gloden Award? Never heard of that one before. Is that like what the Razzies are to the movie industry?
A Gloden Award? Never heard of it. Is it like what the Razzies are to the movie industry?
Idea nice but cockroach now clear
huh...wierd!
nope
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