Masa pest control: Jar

Pests are too smart to be fooled.

Advertising Agency: TBWA\RAAD Saudi Arabia
Creative Director: Saadi Alkouatli
Associate Creative Director: Hesham Samir
Art Director: Akram Alamoudi
Copywriter: Saher Khan
Photographer: Helmy Alsagaf
Account Executive: Zeina Tabbara
Published: November 2008

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18 comments

Visualizit's picture
Visualizit
28 pencils

Could be clearer (had to enlarge it to notice the cockroach), message is quite irrelevant to me, cos I don't think that anybody plays tricks to fool pests, just spray them with some Super Ultra Raid or classically smash them with sandals :)

jetly44's picture
jetly44
2 pencils

hi
friends i am new one here.

dparker's picture
dparker
9 pencils

Agreed. Really bad cockroach placement.

patUDAY's picture
patUDAY
436 pencils

UDAYpatwardhan@09820654722 CD

Bad. Cockroach? where???

UDAYpatwardhan@+91 22 98206 54722

MindZoo's picture
MindZoo
119 pencils

Unclear at many levels...idea could have been developed more strongly.
Also the image is very "Getty."

Opinionist's picture
Opinionist
27 pencils

the cockroach should be placed somewhere else. but. the idea is quite funny, that someone would actually try to fool a pest by putting a different label.. hmm.

tagleby's picture
tagleby
19 pencils

I like it

jorge00's picture
jorge00
76 pencils

you did well with the DM, what happened here? bad AD, not clear, concept is first idea.

Guest's picture
Guest

that someone would actually try to fool a pest by putting a different label.. is the most moronic thing I've ever heard in my short but not that short existence.

Unbelievable

Guest's picture
Guest

could someone explain me how can a cockroach enter a sealed glass jar?

Blair Semenoff's picture
Blair Semenoff
651 pencils

I never saw the cockroach till you told me. What are cockroaches pets in Arabia??

Guest's picture
Guest

uh oh, creative team obviously not smart enough to have killed this idea.

Guest's picture
Guest

This ad has won a gloden award. Many of you do not like this ad, but compared to the ads in the gulf region, this is really really good.

TBWA Creative team, Great Job you guys.

Guest's picture
Guest

A Gloden Award? Never heard of that one before. Is that like what the Razzies are to the movie industry?

Guest's picture
Guest

A Gloden Award? Never heard of it. Is it like what the Razzies are to the movie industry?

ajit_hsahu's picture
ajit_hsahu
83 pencils

Idea nice but cockroach now clear

cynophobic's picture
cynophobic
10 pencils

huh...wierd!

Guest's picture
Guest

nope

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