Martini: Fire
In the arms of elements.
Advertising Agency: Ars Thanea, Warsaw, Poland
Creative Director / Art Director / Illustrator: Peter Jaworowski
Other additional credits: Created in collaboration with XRS
Published: January 2008
Comments
The best image of the 4
but what does it mean?
it's like student work
TRUE A STUDENT WORK ! WITHOUT ANY IDEA....
NICE ARTWORK!!!
Why?
*****
SJB
The one with the doves? simple 'cause the sky is so HIGH!
Yet again, the AD is fantastic but I don't understand the concept behind it. How is aligning a champagne with a dark, lava filled environment going to push the product? And I'm a student right now and not all of our work is crap.
Obviously lack of English translation makes it difficult to comprehend. It's a part of series of four images, illustrating four elements - air, water, earth and fire.
The copy says: "Embraced by elements".
If you see the whole picture it makes a lot of sense and is, besides, a great image-building advertisement.
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