Martini: Earth

In the arms of elements.

Advertising Agency: Ars Thanea, Warsaw, Poland
Creative Director / Art Director / Illustrator: Peter Jaworowski
Other additional credits: Created in collaboration with XRS

January 2008


Chack's picture

the art is great.

pierrelastname's picture
2869 pencils

no idea behind !

JamurPutih's picture
263 pencils

maybe you can show us any GREAT job you have done with GREAT idea behind?

end of joy, enjoy

Dale's picture
370 pencils

At least he turned the caps lock off. It's a start.

- The only thing more rare than a good ad is a good guest comment -

Guest commenter's picture
Guest commenter

Maybe you could say you don't see the obvious idea behind. The art and the hidden idea are just great. But i strongly feel the copy could be more subtile.

JxCx138's picture
152 pencils


Hell yeah!!

brain123's picture
830 pencils

Hmm, there is something weird here...
Shouldn't we be able to see through the bottle the wrapped around trunk of the tree ??

STRTLRS's picture
1601 pencils

La Gioconda has no eyebrows and no one ever notices... Let's look at the big picture here. This is an outstanding series of ads.

I think, therefore... yeah.

Wyvie's picture
76 pencils

Dale - ROFL

slip's picture
919 pencils

These aren't ads.



skooky's picture

HEY Slip!Take awawy the 'S'and you are just 'lip'.

Guest commenter's picture
Guest commenter

i guess the whole theme is about getting in hte roots of elements....its said that everything is made of 5 elements. earth. fire, water, air. and i guess they pritty much forgot the last one just as i did. in hindu mithology its known as the "pancha tatua" meaning the five elements. so mabe the ads saying its the root of all exsistance.

the guru's picture
the guru

"pancha tatua" that is the 5 elements. in hindu mithology the everythingis made of the five elements earth, fire, water, air...can't remember the fifth one....hehe. i guess what the ads tring to say is martini is he root of all exsistance.

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