Martini: Blu Hour

Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Daniele Bona, Dario Digeronimo
Photographer: Emilio Tini
Published: October 2008

Related videos by Shutterstock

11 comments

Guest commenter's picture
Guest commenter

sex is used entirely too much in alcoholic advertising.
with something like this, i would much rather see a creative concept without the half-naked females.

Kaifa's picture
Kaifa
136 pencils

Creative Concept??
Just put a model!
Nice job, really nice job.
-------------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

izmild's picture
izmild
770 pencils

In this ad I just like the art. Nice to see. I don't care about creative concept!

mcstaveee's picture
mcstaveee

No idea. Lame.

xeryc's picture
xeryc

I love the art, and i'm not familiar with drinks names but maybe "Blu hour" is a drink made from martini, and by the way the word "blu" its way too associated with Blu-ray so i have to take some points off for that, but in general i love the art, nice concept.

http://www.pentui.com

Crisp One's picture
Crisp One
2007 pencils

I don't care if there isn't a big idea... I like this...this doesn't hurt the brand, and does a good job of setting them apart, while staying classy, who cares if it uses sex. Alcohol + Good Company = Sex(usually). If anything its a product benefit.

www.fikirbenim.blogspot.com's picture
www.fikirbenim....
54 pencils

I can't see idea but good edit and nice photography.
İt's a different attractive

brndnrap8's picture
brndnrap8
170 pencils

Again... Pop that top off and let's party!

http://sharkcountry.blogspot.com/

STRTLRS's picture
STRTLRS
1607 pencils

Again, if you don't see the idea, you must be blind. This is clearly targeted at men: peel the cork wrap and get a naked chick. Party time!

www.storytellerscreative.com

---------------
I think, therefore... yeah.

STRTLRS's picture
STRTLRS
1607 pencils

---------------
I think, therefore... yeah.

Crisp One's picture
Crisp One
2007 pencils

nice plug :-)

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments