Martini: Blu Hour
Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Daniele Bona, Dario Digeronimo
Photographer: Emilio Tini
Published: October 2008
11 Comments
sex is used entirely too much in alcoholic advertising.
with something like this, i would much rather see a creative concept without the half-naked females.
Creative Concept??
Just put a model!
Nice job, really nice job.
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."
In this ad I just like the art. Nice to see. I don't care about creative concept!
izmild
http://uniquetvcomm.blogspot.com
No idea. Lame.
I love the art, and i'm not familiar with drinks names but maybe "Blu hour" is a drink made from martini, and by the way the word "blu" its way too associated with Blu-ray so i have to take some points off for that, but in general i love the art, nice concept.
http://www.pentui.com
I don't care if there isn't a big idea... I like this...this doesn't hurt the brand, and does a good job of setting them apart, while staying classy, who cares if it uses sex. Alcohol + Good Company = Sex(usually). If anything its a product benefit.
I can't see idea but good edit and nice photography.
İt's a different attractive
Again... Pop that top off and let's party!
http://sharkcountry.blogspot.com/
Again, if you don't see the idea, you must be blind. This is clearly targeted at men: peel the cork wrap and get a naked chick. Party time!
www.storytellerscreative.com
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www.storytellerscreative.com
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nice plug :-)