Martini: Blu Hour

Advertising Agency: Armando Testa, Turin, Italy
Executive Creative Director: Michele Mariani
Art Directors: Luca Cortesini, Laura Sironi
Copywriters: Daniele Bona, Dario Digeronimo
Photographer: Emilio Tini

October 2008


Guest commenter's picture
Guest commenter

sex is used entirely too much in alcoholic advertising.
with something like this, i would much rather see a creative concept without the half-naked females.

Kaifa's picture
136 pencils

Creative Concept??
Just put a model!
Nice job, really nice job.

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

izmild's picture
770 pencils

In this ad I just like the art. Nice to see. I don't care about creative concept!

mcstaveee's picture

No idea. Lame.

xeryc's picture

I love the art, and i'm not familiar with drinks names but maybe "Blu hour" is a drink made from martini, and by the way the word "blu" its way too associated with Blu-ray so i have to take some points off for that, but in general i love the art, nice concept.

Crisp One's picture
Crisp One
2005 pencils

I don't care if there isn't a big idea... I like this...this doesn't hurt the brand, and does a good job of setting them apart, while staying classy, who cares if it uses sex. Alcohol + Good Company = Sex(usually). If anything its a product benefit.'s picture
54 pencils

I can't see idea but good edit and nice photography.
İt's a different attractive

brndnrap8's picture
170 pencils

Again... Pop that top off and let's party!

STRTLRS's picture
1601 pencils

Again, if you don't see the idea, you must be blind. This is clearly targeted at men: peel the cork wrap and get a naked chick. Party time!

I think, therefore... yeah.

STRTLRS's picture
1601 pencils

I think, therefore... yeah.

Crisp One's picture
Crisp One
2005 pencils

nice plug :-)

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