Martini Bitter: Mutton

Makes food that easy

Advertising Agency: Publicis Romania, Bucharest
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu, Mihai Ion
Illustrator: Sorin Sorasan
Media Buyer: Arsena Dragoi
Published: March 2009

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13 comments

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Interesante la vuelta...nueva, cuando menos

Chief Creative Director Nexus BBDO

Guest's picture
Guest

bad joke

everartz's picture
everartz
7613 pencils

makes it horny or sexy? am i missing something here?

| Everartz |

federo's picture
federo
781 pencils

hahahah
not so clever but very irreverent

designada grafica's picture
designada grafica
96 pencils

jajajajja no lo hubiera imaginado..

Mantufayo's picture
Mantufayo
580 pencils

Advertising for advertisers
But I Love the illustration style.

Guest's picture
Guest

cheap! very cheap. irrelevant, too. this is not Martini at all. it's just a bad joke within the agency's walls.

Guest's picture
Guest

I wanna tap that!!

Guest's picture
Guest

Just a tongue in cheek humour, you guys, It's so obvious, they personify the food and play with the double meaning of the word "easy", I think that idea is great. May be that type of wine makes you eat more or something!!!

Guest's picture
Guest

bitter is digestive

seniorcutterplotter's picture
seniorcutterplotter
107 pencils

It's a digestive.
That's why I think it's a very nice idea, playing with the double meaning of "easy" (light and light morality). Love it :)!
For the rest of the comments - guys, if you don't know the meanings of "easy" and don't know what a bitter (digestive) is, better refrain from comments.

A stranger abroad's picture
A stranger abroad
427 pencils

I'm pretty sure everyone got the pun on 'easy', despite the odd headline phrasing (why the word 'that' for instance?). It is not as if it is clever or subtle.

But I suspect telling people on a public forum that they should or shouldn't be posting is a little beyond the job description of another visitor to said forum.

It is after all, entirely possible that people understood, but just aren't as keen as you are on weak puns and zoophilic double entendre.

gonndo's picture
gonndo
1092 pencils

Basic??????? Maybe, but I like it, anyway...

A new way of seeing things is always welcome here, I think...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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