Martini Bitter: Beef

Makes food that easy

Advertising Agency: Publicis Romania, Bucharest
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu, Mihai Ion
Illustrator: Sorin Sorasan
Media Buyer: Arsena Dragoi
Published: March 2009

Related videos by Shutterstock

23 comments

Guest's picture
Guest

female imagery = easy?

DarkSide's picture
DarkSide
1068 pencils

Her hand is a Penis

Ad_Man's picture
Ad_Man
828 pencils

Hahaha!
Is it right to call it her?

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

can't u see the B00Bs man?

Notorious's picture
Notorious
631 pencils

im crackin'

outsmart me, if you can

whitespace's picture
whitespace
1953 pencils

you, sir, are a genius.

Guest's picture
Guest

Yeah, I agree totally... Ha ha.

However the illustration is good (well, except for the penis looking hand), though I don't really get the concept with the copy.
Can someone explain? Or is it "Lost in translation"? Might be.

theadversary's picture
theadversary
30 pencils

I think it has something to do with "easy" also meaning "sleazy" in Romanian.

Still, just by delivering a female image, you automatically think you communicate "sleazy"? Me thinks naught.

tirthomitro's picture
tirthomitro
2722 pencils

shit! awfully done stuff!
i am never gonna' buy whatever's they r selling (btw,
can anybody tell me what is it that these people are trying 2 sell???)

they showed me a picture & i laughed
dignity has never been photographed

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Putting aside the horrible exicution, am I the only one to find these disturbing?

Dev Kumar's picture
Dev Kumar
834 pencils

Juvenile art. Copy looks clean though.

Davosk's picture
Davosk
4833 pencils

I don't get the association with food and 'Martini'. Wine, I would understand but not this.
Also the illustration style isn't working for this imo.
Idea - 3/10

dreamtree's picture
dreamtree
12 pencils

The hand is not 'that' part of the male anatomy - as - the brand 'tries' to put food and sex together, namely 'getting beef [hence a hooker looking like a cow!] as easy as an 'easy' hooker'!!!! - this should have been simpler, the concept gets too confusing.

Guest's picture
Guest

it's bitter!! it's a digestive. at least that's what i understand. so...after u have beef u can have a martini bitter for a good digestion. at least that's what the copy says. now...from this, to linking easy....with a hooker..i don-t know what synapses i-m missing, but i can not find the link

Guest's picture
Guest

sick mind..... I LOVE IT

silvi's picture
silvi
4172 pencils

Si es un digestivo está bien la idea. Si no es un digestivo no le veo el sentido.

A stranger abroad's picture
A stranger abroad
427 pencils

So **** your food before eating it? Ahh those whacky Romanians.

I thought Martini had started producing a tomato sauce for a moment.

Guest's picture
Guest

It's a digestive.
That's why I think it's a very nice idea, playing with the double meaning of "easy" (light and light morality). Love it :)!
For the rest of the comments - guys, if you don't know the meanings of "easy" and don't know what a bitter (digestive) is, better refrain from comments.

Guest's picture
Guest

can you explain about the "easy" meaning.I'm not the native speakers of English! THX!

Guest's picture
Guest

It's a digestive.
That's why I think it's a very nice idea, playing with the double meaning of "easy" (light and light morality). Love it :)!
For the rest of the comments - guys, if you don't know the meanings of "easy" and don't know what a bitter (digestive) is, better refrain from comments.

seniorcutterplotter's picture
seniorcutterplotter
107 pencils

It's a digestive.
That's why I think it's a very nice idea, playing with the double meaning of "easy" (light and light morality). Love it :)!
For the rest of the comments - guys, if you don't know the meanings of "easy" and don't know what a bitter (digestive) is, better refrain from comments.

Guest's picture
Guest

Simply put, it is a drink that gives you the easy feeling of having any food you like with it, minus the fear of not liking the food.

louie_wang's picture
louie_wang
160 pencils

sexy?

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments