Martini Bitter: Beef
Makes food that easy
Advertising Agency: Publicis Romania, Bucharest
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu, Mihai Ion
Illustrator: Sorin Sorasan
Media Buyer: Arsena Dragoi
Published: March 2009
23 comments
female imagery = easy?
Her hand is a Penis
Hahaha!
Is it right to call it her?
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
can't u see the B00Bs man?
im crackin'
outsmart me, if you can
you, sir, are a genius.
Yeah, I agree totally... Ha ha.
However the illustration is good (well, except for the penis looking hand), though I don't really get the concept with the copy.
Can someone explain? Or is it "Lost in translation"? Might be.
I think it has something to do with "easy" also meaning "sleazy" in Romanian.
Still, just by delivering a female image, you automatically think you communicate "sleazy"? Me thinks naught.
shit! awfully done stuff!
i am never gonna' buy whatever's they r selling (btw,
can anybody tell me what is it that these people are trying 2 sell???)
they showed me a picture & i laughed
dignity has never been photographed
Putting aside the horrible exicution, am I the only one to find these disturbing?
www.jpmountford.com
Juvenile art. Copy looks clean though.
I don't get the association with food and 'Martini'. Wine, I would understand but not this.
Also the illustration style isn't working for this imo.
Idea - 3/10
The hand is not 'that' part of the male anatomy - as - the brand 'tries' to put food and sex together, namely 'getting beef [hence a hooker looking like a cow!] as easy as an 'easy' hooker'!!!! - this should have been simpler, the concept gets too confusing.
it's bitter!! it's a digestive. at least that's what i understand. so...after u have beef u can have a martini bitter for a good digestion. at least that's what the copy says. now...from this, to linking easy....with a hooker..i don-t know what synapses i-m missing, but i can not find the link
sick mind..... I LOVE IT
Si es un digestivo está bien la idea. Si no es un digestivo no le veo el sentido.
So **** your food before eating it? Ahh those whacky Romanians.
I thought Martini had started producing a tomato sauce for a moment.
It's a digestive.
That's why I think it's a very nice idea, playing with the double meaning of "easy" (light and light morality). Love it :)!
For the rest of the comments - guys, if you don't know the meanings of "easy" and don't know what a bitter (digestive) is, better refrain from comments.
can you explain about the "easy" meaning.I'm not the native speakers of English! THX!
It's a digestive.
That's why I think it's a very nice idea, playing with the double meaning of "easy" (light and light morality). Love it :)!
For the rest of the comments - guys, if you don't know the meanings of "easy" and don't know what a bitter (digestive) is, better refrain from comments.
It's a digestive.
That's why I think it's a very nice idea, playing with the double meaning of "easy" (light and light morality). Love it :)!
For the rest of the comments - guys, if you don't know the meanings of "easy" and don't know what a bitter (digestive) is, better refrain from comments.
Simply put, it is a drink that gives you the easy feeling of having any food you like with it, minus the fear of not liking the food.
sexy?