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Cheaper

Agency: 
Published/Aired: 
November 2008
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Description: 

Cheaper. Nothing else!
For the clever alternative.

Advertising Agency: KSB/SJ, Zürich, Switzerland
Creative Director: Flo Wacker
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Graphic Designer: Mareike Jansen
Photographers: Christian Ammann, Mathias Zuppiger

Comments (28)

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Highest Rated

nautylus's picture
nautylus
77 Activity Scores

Nice art direction, and -to my taste- bad creative route or strategy. Positioning the brand as "cheaper"???? not "affordable" or "for the people" or "for every house", not even "Cheap", but "Cheaper"! cheaper is a comparative that refers the consumer directly to a top-of-mind brand like Nespresso, and states its "inferiority". What a mess..

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