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Cheaper

Agency: 
Published/Aired: 
November 2008
Description: 

Print advertisment created by KSB/SJ, Switzerland for Martello, within the category: Electronics, Technology.

Cheaper. Nothing else!
For the clever alternative.

Advertising Agency: KSB/SJ, Zürich, Switzerland
Creative Director: Flo Wacker
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Graphic Designer: Mareike Jansen
Photographers: Christian Ammann, Mathias Zuppiger

Comments (28)

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Highest Rated

nautylus's picture
nautylus
Activity Score 77

Nice art direction, and -to my taste- bad creative route or strategy. Positioning the brand as "cheaper"???? not "affordable" or "for the people" or "for every house", not even "Cheap", but "Cheaper"! cheaper is a comparative that refers the consumer directly to a top-of-mind brand like Nespresso, and states its "inferiority". What a mess..

Guest's picture
Guest

Brilliant!! Direct to Nespresso´s heart

Guest's picture
Guest

Brilliant. What else.... can I say?

BWeesper's picture
BWeesper
Activity Score 47

kind a funny

Guest's picture
Guest

Oh c'mon, this is embarassing...

Guest's picture
Guest

What's funny about it? What's brilliant about it?

Am I missing something?

federo's picture
federo
Activity Score 781

first two guests are Flo Wacker and Mario Moosbrugger
or I can´t explain why they found it funny and brilliant

tirthomitro's picture
tirthomitro
Activity Score 2758

so mr/ms.wacker & mr./ms. moosbrugger -
can you pls. direct us to the realization of the "brilliance" of the ads.

they showed me a picture & i laughed
dignity has never been photographed

valayamadvertising's picture
valayamadvertising
Activity Score 244

such a nice advt - i expected it to talk about tasty coffeee
www.valayam.com

mrckais's picture
mrckais
Activity Score 417

ok, this is just an ad, not a creative one, is just a product photo an the logo and i don't know why is this funny or brilliant

mrckais

Guest's picture
Guest

This ad was published in Switzerland from the department store chain Coop. Unfortunately they also sold Nespresso from Nestlé. Coop backtracked the ad after publishing. I am really wondering how dumb and boldfaced Mr. Wacker and Mr. Moosbrugger are to publish the ad here.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Ad like Ad

marcel7's picture
marcel7
Activity Score 996

Another great comment by Mr. Bickov...

VivianRaul's picture
VivianRaul
Activity Score 20620

Oh well this is great! I think it's witty, ironic... I like the "low profile" because it's not something you choose. In a world full of people "who can", there is someone who cannot but... you know what? He can taste some good coffee anyway. Nice job!!!! :D

Guest's picture
Guest

wow, this is terrible. i LOVE the "brilliant" comments. how to pat yourself on the back for a sh*t ad guys

Guest's picture
Guest

No idea! however, every ad doesn't have to have a brilliant idea at all. It can work. Just work. Nothing more!

Guest's picture
Guest

il duce has no clothes. there's nothing here.

funky_frogii's picture
funky_frogii
Activity Score 2538

really goooooooooooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Muh's picture
Muh
Activity Score 95

iz it ad?

SoCH_TO's picture
SoCH_TO
Activity Score 967

This real one man

good ad

Live with Passion

joelapompe's picture
joelapompe
Activity Score 3845

It's funny, but it gaves me the impression that the coffee itself is cheaper!?

Guest's picture
Guest

brave! nespresso will hate it....

Guest's picture
Guest

hiliarous! well done...

Guest's picture
Guest

bye bye clooney

KESHAV's picture
KESHAV
Activity Score 149

direct but good

Bob08's picture
Bob08
Activity Score 749

Ok guys, now I can tell you the story.
“Nespresso copy is great, is great.”
“Yeah, but it was He asked a question.”
“So, if we find the answer, we could win?”
“That’s the challenge.”
“But we have the answer, our coffee is better and cheaper”
“Ok, do we have a better testimonial than George?”
“No, but we have one cheaper.”
“Well, that’s the answer, nothing else.”

Bob08's picture
Bob08
Activity Score 749

Ok guys, now I can tell you the story.
“Nespresso copy is great, "what else" is great.”
“Yeah, but it was "What else?" He asked a question.”
“So, if we find the answer, we could win?”
“That’s the challenge.”
“But we have the answer, our coffee is better and cheaper”
“Ok, do we have a better testimonial than George?”
“No, but we have one cheaper.”
“Well, that’s the answer, nothing else.”

Guest's picture
Guest

Well a so-so ad with a gorgoeus guy can actually work. It took me 10 seconds to look at anythng else besides the guy :)

nautylus's picture
nautylus
Activity Score 77

Nice art direction, and -to my taste- bad creative route or strategy. Positioning the brand as "cheaper"???? not "affordable" or "for the people" or "for every house", not even "Cheap", but "Cheaper"! cheaper is a comparative that refers the consumer directly to a top-of-mind brand like Nespresso, and states its "inferiority". What a mess..

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