Martello: Cheaper
Cheaper. Nothing else!
For the clever alternative.
Advertising Agency: KSB/SJ, Zürich, Switzerland
Creative Director: Flo Wacker
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Graphic Designer: Mareike Jansen
Photographers: Christian Ammann, Mathias Zuppiger
Published: November 2008
28 Comments
Brilliant!! Direct to Nespresso´s heart
Brilliant. What else.... can I say?
kind a funny
Oh c'mon, this is embarassing...
What's funny about it? What's brilliant about it?
Am I missing something?
first two guests are Flo Wacker and Mario Moosbrugger
or I can´t explain why they found it funny and brilliant
so mr/ms.wacker & mr./ms. moosbrugger -
can you pls. direct us to the realization of the "brilliance" of the ads.
they showed me a picture & i laughed
dignity has never been photographed
such a nice advt - i expected it to talk about tasty coffeee
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www.valayam.com, www.valayam.com/blog
ok, this is just an ad, not a creative one, is just a product photo an the logo and i don't know why is this funny or brilliant
mrckais
This ad was published in Switzerland from the department store chain Coop. Unfortunately they also sold Nespresso from Nestlé. Coop backtracked the ad after publishing. I am really wondering how dumb and boldfaced Mr. Wacker and Mr. Moosbrugger are to publish the ad here.
Ad like Ad
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Another great comment by Mr. Bickov...
Oh well this is great! I think it's witty, ironic... I like the "low profile" because it's not something you choose. In a world full of people "who can", there is someone who cannot but... you know what? He can taste some good coffee anyway. Nice job!!!! :D
wow, this is terrible. i LOVE the "brilliant" comments. how to pat yourself on the back for a sh*t ad guys
No idea! however, every ad doesn't have to have a brilliant idea at all. It can work. Just work. Nothing more!
il duce has no clothes. there's nothing here.
really goooooooooooood.
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iz it ad?
http://www.flickr.com/photos/sermikh/
This real one man
good ad
Live with Passion
It's funny, but it gaves me the impression that the coffee itself is cheaper!?
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brave! nespresso will hate it....
hiliarous! well done...
bye bye clooney
direct but good
Ok guys, now I can tell you the story.
“Nespresso copy is great, is great.”
“Yeah, but it was He asked a question.”
“So, if we find the answer, we could win?”
“That’s the challenge.”
“But we have the answer, our coffee is better and cheaper”
“Ok, do we have a better testimonial than George?”
“No, but we have one cheaper.”
“Well, that’s the answer, nothing else.”
Ok guys, now I can tell you the story.
“Nespresso copy is great, "what else" is great.”
“Yeah, but it was "What else?" He asked a question.”
“So, if we find the answer, we could win?”
“That’s the challenge.”
“But we have the answer, our coffee is better and cheaper”
“Ok, do we have a better testimonial than George?”
“No, but we have one cheaper.”
“Well, that’s the answer, nothing else.”
Well a so-so ad with a gorgoeus guy can actually work. It took me 10 seconds to look at anythng else besides the guy :)
Nice art direction, and -to my taste- bad creative route or strategy. Positioning the brand as "cheaper"???? not "affordable" or "for the people" or "for every house", not even "Cheap", but "Cheaper"! cheaper is a comparative that refers the consumer directly to a top-of-mind brand like Nespresso, and states its "inferiority". What a mess..