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9 comments

tirthomitro's picture
tirthomitro
2724 pencils

erm... i couldn't get the joke... sorry for my low level of intelligence
anybody enlighten me pls.?

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture
everartz
7611 pencils

this is the best one! made me laugh!

| Everartz |

kbx911's picture
kbx911
916 pencils

why are aussies famous for lemon juice in their hair?

You Are What You Expect

Guest's picture
Guest

lots of aussies are blonde, from the sun and surf. others use lemon juice to lighten their hair

Guest's picture
Guest

^^ For those who don't understand, these sets of ads are a comparison of the English to the Australians - and how superior the English really are. Heck there's nothing wrong with Aussies where I live (urban wise), it's just the case of "Move over France, England's got a new rival!!"

~RabidLeroy

ricklongo's picture
ricklongo
1244 pencils

I still don't get why those ads are hating on Australians. maybe it's a cultural thing, but I don't see how Australia has anything to do with the product at hand.

ricklongo's picture
ricklongo
1244 pencils

I still don't get why those ads are hating on Australians. maybe it's a cultural thing, but I don't see how Australia has anything to do with the product at hand.

Guest's picture
Guest

It's a beer culture thing. Traditional English beer vs new-fangled Australian style lager. The Aussie style of lager is very popular in the UK, and elsewhere and has all but taken over from the traditional English ale in many places.

So by attacking Aussies, they are really attacking lager.

Nice art direction, though I find the lines lame and hackneyed. Another convict joke? Pul-eeze. This one (above) is inexplicable crap. 'The we make beer, you serve it' one is mildly funny though. There are a lot of Aussie bar staff in the UK. It is one of the 'traditional' jobs Aussies and kiwis take on their 'OE' (overseas experience).

Guest's picture
Guest

For those who don't know, there's been a long sporting rivalry between England and Australia which peaks every 2 years when the countries play each other over a series of 5 cricket matches, know as The Ashes. The Ashes is currently being played (in England this year), hence the timing of this campaign.

(Also, Australian beer is p*ss!)

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