Marsans Viagens: Jamaica, 3

Your eyes will be red on the pics, believe or not, no one will doubt that is emotion. Marsans will take you to Sunsplash Festival. The world's greatest reggae festival in Jamaica.

Advertising Agency: Giacometti, Rio de Janeiro, Brazil
Creative Director: João Santos
Art Director/Illustrator: Gabriel Plaisant
Copywriter: Hugo Monteiro
Published: January 2007

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26 comments

Beatboxer's picture
Beatboxer
1519 pencils

LOVE IT...
I'm filled with emotion now... my eyes are becoming red!!!
Long Live the J's and the good music.
A compliment to Jamaica. Zion will not let us down.

Disco Munky's picture
Disco Munky
3900 pencils

Is Jah gon make dis ting here iree?

Me thinks not.

5/10

Doin' it for the points

Gabriel Rios Ortiz's picture
Gabriel Rios Ortiz
8 pencils

You shouldn't use this site to ridicule other cultures.

Disco Munky's picture
Disco Munky
3900 pencils

You're kidding right?

No, I'm kidding, but I think you may have misinterpreted my meaning.

Doin' it for the points

ellehcimeo's picture
ellehcimeo
3522 pencils

Nice artwork. Not that great a concept, but it is a nice poster. Blaze it up.

Disco Munky's picture
Disco Munky
3900 pencils

"Blaze it up"?

I had a whole "bit" lined up then remembered hearing something about legalised puff in Canada. That true?

Doin' it for the points

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

with a lot of hope and a little luck it will be. There's been a major movement towards legalizing marijuana in Canada for some time now.

ellehcimeo's picture
ellehcimeo
3522 pencils

Cross your fingers, your eyes, your toes and twist one up!
It would be nice to finally end the debate.

purplesimon's picture
purplesimon
475 pencils

My favourite piece of toilet poetry:

Roll , roll, roll the spliff
Gently twist the end
LIght it up and take a puff
And pass it to a friend.

However, I do have to legally say: Kids, drugs are bad, m'kay.

Ivan, do I need a disclaimer about ads of the world not condoning the use of controlled substances and that the comments here are not necessarily shared by ads of the world or can I simply not bother?

jennywhx's picture
jennywhx
1142 pencils

great artwork always make me blind to other issue.
This is great! love the art.

copywriter.txt's picture
copywriter.txt
828 pencils

Nice art and brazilian copywriting style is one of a kind.
I like it.

klaussnow's picture
klaussnow
1677 pencils

meh, meh, it a letdown mon.

... its already been done...

Spanky's picture
Spanky
4898 pencils

i hope it sounded more poetic in portuguese. at least then it wouldn't be embarrassingly bad. as it is, it's pretty bad.

esotericusername's picture
esotericusername
313 pencils

urrrrghhhhhhhh. that is all.

Rog's picture
Rog
6094 pencils

You're inhaling too fast, man. ;)

>>>> That's not an ad. THIS is an ad.

AlphaHawk's picture
AlphaHawk
84 pencils

Its bad. The copy makes no sense. Who cares if it looks cool. Once people read it, the take away is that people in Jamaica can't string together an understandable sentence.

San Pateste's picture
San Pateste
139 pencils

enrollalo y fumatelo. malo

Rog's picture
Rog
6094 pencils

Bee turnin' de riddim oop to marximarm booooost, mon. ;D

>>>> That's not an ad. THIS is an ad.

Laurent's picture
Laurent
289 pencils

Beautiful!! Lovely piece of art and copy. BIG well done

bigbadfatmadafaka's picture
bigbadfatmadafaka
488 pencils

better...

Beatboxer's picture
Beatboxer
1519 pencils

I'd only like to say something:
I have the impression that a LOT of people here must be bloody Ad Genious, with wonderful and awarded ads, featuring excellent and criative copywriting, and superb high-quality art direction. Otherwise they wouldn't be so 'superior' in their comments.

Many people want to meet Jamaica because of their attitude toward drugs. Most of the people who go to Sunsplash Festival must consume drugs. So, even if you don't fancy drugs at all, it was wise from them to make the connection between red eyes and emotion. You will definitively be emotional in a festival like this, in Jamaica, if it's your thing.

Just a thought.

ellehcimeo's picture
ellehcimeo
3522 pencils

Wow. Why you gotta be down like that? We were just playin'. Havin' a go.
It's Friday! Have a flower in your hair and dance with us!
Put that waggin' finger to use and point it up and down Disco style!
Peace to Jamaica and it's beautiful people!

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

The content of the copy might work if it wasn't written so poorly.

Beatboxer's picture
Beatboxer
1519 pencils

Ahahahahaha, Michelle, it was not a 'down' thing, just a thought as i often see comments being precisely way too 'down' concerning the ads.

Of course many people are playin' (i'm glad!), but others are not. I believe people should see more widely and be more receptive instead of looking so many time to their buttons.

It is friday indeed, i have a flower here, and i'm already tapping! Let's daaaaaaaaanccceeeeeeeee....

Namasté.

ellehcimeo's picture
ellehcimeo
3522 pencils

Awesome. Namasté!

rleite's picture
rleite
40 pencils

The Ad goes pretty much to the point - poetic or not, its idea is clear enough to be understood (for me, that's the main point) I'm tired of seeing awarded ADs that everybody loves (but no one remebers the brand, product, etc...) like the Hitachi one with the bird, also brazilian, I asked like a thousand people the brand of the stereo - no one could remember.

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