Mars: Surf

Get back on track

Advertising Agency: CLM BBDO, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Julien Perrard
Art Director: Lucie Valloton
Photographer: Thomas Czarnecki
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Agency managers: Julien Lemoine, Hadrien Bizot, Elodie Touati, Thomas Laurent
Strategic planner: Véronique Bernard
Published: April 2011

15 comments

morse's picture
morse
16466 pencils

Loving the photography.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Mytwocents's picture
Mytwocents
198 pencils

Not bad considering what's left to say about a candy bar.
The only weird thing is the lightning. While the whole sky is cloudy, he looks perfectly illuminated by the sun.

HappyHour's picture
HappyHour
2385 pencils

This lighting is pretty natural, actually. Sun setting behind him, storm approaching from the sea. You can see it on the whitecaps and the front clouds, as well.

yoono's picture
yoono
115 pencils

haha.. Mytwocents you got a point.

Manoma's picture
Manoma
1093 pencils

J'adore celle-ci... !
"Applause !!"

Celle du vélo me paraît moins évidente, because la déformation des roues fait d'abord penser à une déformation optique,
et non à un vélo qui a déjà reçu... du coup la compréhension est loin d'être aisée...

Mais celle-ci est terrible
Thank's ! ;-)

Kriativity's picture
Kriativity
418 pencils

ya eating mars would repair the surf board..dude!

jagadeesh's picture
jagadeesh
747 pencils

these would have been great for surfing or cycling ads as they are exactly showing the inner toughness of surfers,the bold attitude of them..but for a chocolate ad..its a bit more.

ace85le's picture
ace85le
3939 pencils

Better than the other one.

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llisou's picture
llisou
18 pencils

Beautiful photography !!!!!!!!!!!!!!!!!!!!!!!!!

shahidali's picture
shahidali
4067 pencils

Love the concept and the display of attitude. The biting of the sharks on the surf board makes it a improbable and bit funny. Had the remark of biting been a bit less obvious, would have been better.

shahid

bakamono's picture
bakamono
1004 pencils

Ya the bites on the board have nothing to do with the rest of the ad.

because therefore it is

AdBuzzer's picture
AdBuzzer
1168 pencils

How is the poor chap gonna get back on track with this remnant of his board?

Luikah's picture
Luikah
62 pencils

The board is not the point here. The point is that he is willing to try again and again and again in spite of all the difficulties around him.

bakamono's picture
bakamono
1004 pencils

But he has to eat first right?

because therefore it is

Bizkit's picture
Bizkit
58 pencils

on point!

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