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Mars: Surf

Mars: Surf
Your rating: None Average: 5.8 (47 votes)

Get back on track

Advertising Agency: CLM BBDO, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Julien Perrard
Art Director: Lucie Valloton
Photographer: Thomas Czarnecki
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Agency managers: Julien Lemoine, Hadrien Bizot, Elodie Touati, Thomas Laurent
Strategic planner: Véronique Bernard
Published: April 2011

15 Comments

morse's picture 8826 pencils
morse | Tue, 2011-05-10 17:55
8

Loving the photography.

What hath God wrought

Mytwocents's picture 130 pencils
Mytwocents | Tue, 2011-05-10 19:55
6

Not bad considering what's left to say about a candy bar.
The only weird thing is the lightning. While the whole sky is cloudy, he looks perfectly illuminated by the sun.

HappyHour's picture 2420 pencils
HappyHour | Wed, 2011-05-11 09:35

This lighting is pretty natural, actually. Sun setting behind him, storm approaching from the sea. You can see it on the whitecaps and the front clouds, as well.

yoono's picture 107 pencils
yoono | Tue, 2011-05-10 21:31

haha.. Mytwocents you got a point.

Manoma's picture 1102 pencils
Manoma | Wed, 2011-05-11 02:25
10

J'adore celle-ci... !
"Applause !!"

Celle du vélo me paraît moins évidente, because la déformation des roues fait d'abord penser à une déformation optique,
et non à un vélo qui a déjà reçu... du coup la compréhension est loin d'être aisée...

Mais celle-ci est terrible
Thank's ! ;-)

Kriativity's picture 430 pencils
Kriativity | Wed, 2011-05-11 02:32

ya eating mars would repair the surf board..dude!

jagadeesh's picture 763 pencils
jagadeesh | Wed, 2011-05-11 02:42

these would have been great for surfing or cycling ads as they are exactly showing the inner toughness of surfers,the bold attitude of them..but for a chocolate ad..its a bit more.

ace85le's picture 3901 pencils
ace85le | Wed, 2011-05-11 03:31
5

Better than the other one.

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llisou's picture 17 pencils
llisou | Wed, 2011-05-11 07:57
10

Beautiful photography !!!!!!!!!!!!!!!!!!!!!!!!!

shahidali's picture 3864 pencils
shahidali | Wed, 2011-05-11 10:11
9

Love the concept and the display of attitude. The biting of the sharks on the surf board makes it a improbable and bit funny. Had the remark of biting been a bit less obvious, would have been better.

shahid

bakamono's picture 855 pencils
bakamono | Wed, 2011-05-11 13:51

Ya the bites on the board have nothing to do with the rest of the ad.

because therefore it is

AdBuzzer's picture 1130 pencils
AdBuzzer | Wed, 2011-05-11 15:54
5

How is the poor chap gonna get back on track with this remnant of his board?

http://adbuzzer.wordpress.com

Luikah's picture 62 pencils
Luikah | Thu, 2011-05-12 06:20

The board is not the point here. The point is that he is willing to try again and again and again in spite of all the difficulties around him.

bakamono's picture 855 pencils
bakamono | Thu, 2011-05-12 10:08

But he has to eat first right?

because therefore it is

bizkit's picture 22 pencils
bizkit | Thu, 2011-05-12 03:27

on point!

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