This will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising. The campaign- 'Messages from Mars' - provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers. Others won't waste much time over it, I think.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More