Mars: Messages from Mars
This will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising. The campaign- 'Messages from Mars' - provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers. Others won't waste much time over it, I think.
Advertising Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson, Demy Sapthu
Via: scaryideas
19 Comments
what an explanation for just stickers in mars typography lol :-) did the intern get something out, or what :-)
Undeniably charming, and youngsters will certainly enjoy engaging with it.
Too many grammatical errors in the Brief.
Lovely way to engage with the target audience. hats off!
Ads of China // 中国广告
http://adsofchina.wordpress.com
hey dude, love your website, add "comment function" plz
Done. :)
Ads of China // 中国广告
http://adsofchina.wordpress.com
I can imagine people putting their names on the mars bar to label it so it's not just about writing messages to other people
Cute :)
and pretty daring for client to reduce the size of the logo like that.
Applause for both client and agency.
excellent work
Yeah we had these in the Netherlands too. In fact, I still got them on my laptop ;p
http://jackmancer.com/
http://twitter.com/jackmancer/
Branding + Experiential Marketing = Good!
But where is the social media?
I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
http://blog.luismaram.com
But the logo is still there :)
amazing
damn good idea guys!
they showed me a picture & i laughed
dignity has never been photographed
Very interesting
Fcking amazing, clever and crafty idea, hats off to the client too - your well awarded bravery should stand as an example to follow for all clients in the world! This one works for sure!
done! But I like the theme "msg from mars"
Numbers lie.
hey this is fun, purely for fun's sake!