Mars: Messages from Mars

This will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising. The campaign- 'Messages from Mars' - provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers. Others won't waste much time over it, I think.

Advertising Agency: FHV BBDO, The Netherlands
Creative Director: Mark Muller
Creative Team: Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson, Demy Sapthu
Via: scaryideas

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19 comments

Guest's picture
Guest

what an explanation for just stickers in mars typography lol :-) did the intern get something out, or what :-)

Reality Check's picture
Reality Check
1799 pencils

Undeniably charming, and youngsters will certainly enjoy engaging with it.

Guest's picture
Guest

Too many grammatical errors in the Brief.

AdsofChina's picture
AdsofChina
99 pencils

Lovely way to engage with the target audience. hats off!

Ads of China // 中国广告
http://adsofchina.wordpress.com

rabbitz's picture
rabbitz
464 pencils

hey dude, love your website, add "comment function" plz

AdsofChina's picture
AdsofChina
99 pencils

Done. :)

Ads of China // 中国广告
http://adsofchina.wordpress.com

Guest's picture
Guest

I can imagine people putting their names on the mars bar to label it so it's not just about writing messages to other people

MissCopywriter's picture
MissCopywriter
168 pencils

Cute :)
and pretty daring for client to reduce the size of the logo like that.
Applause for both client and agency.

Guest's picture
Guest

excellent work

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah we had these in the Netherlands too. In fact, I still got them on my laptop ;p

Luis Maram's picture
Luis Maram
252 pencils

Branding + Experiential Marketing = Good!
But where is the social media?

Guest's picture
Guest

But the logo is still there :)

Guest's picture
Guest

amazing

tirthomitro's picture
tirthomitro
2728 pencils

damn good idea guys!

they showed me a picture & i laughed
dignity has never been photographed

silvi's picture
silvi
4172 pencils

Very interesting

Dzsoi's picture
Dzsoi
5369 pencils

Fcking amazing, clever and crafty idea, hats off to the client too - your well awarded bravery should stand as an example to follow for all clients in the world! This one works for sure!

Guest's picture
Guest

done! But I like the theme "msg from mars"

Guest's picture
Guest

Numbers lie.

velle's picture
velle
1550 pencils

hey this is fun, purely for fun's sake!

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