Mars Ice Cream Bar: Real Ice Cream
Real Icecream
Advertising Agency: CLM BBDO, France
Creative Director: Jean-François Sacco, Gilles Fichteberg
Copywriter: Jamie Standen
Art Director: Mark Forgan
Photographer: Achim Lippoth
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Strategic planner: Véronique Bernard
Agency managers: Julien Lemoine, Jonathan Serog, Hadrien Bizot, Elodie Touati, Thomas Laurent
Published: April 2011


8 Comments
Nice AD,
but three time for same idea, does not make it stronger...
????
Really stretching a morsel of an idea here.
where is bar shadow?
Again, the insight is pure and challenging the Mars bar norm..making it an icecream norm. Beautiful and striking.
Just so.
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...
why this AD? not funny sorry