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Hostage

Agency Network: 
Published/Aired: 
April 2013
Description: 

Print advertisment created by BBDO, France for Mars, within the category: Food.

When you are taken hostage.
When you are taken hostage in a luxury hotel.
When you are taken hostage in a luxury hotel by anarchist strippers.
Get back on track.

Advertising Agency: CLMBBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Art Director: Anthony Lietart
Copywriter: Sebastien Duhaud
Photographer: Anthony Lietart
Managing Director: Julien Lemoine
Account Director: Jonathan Serog
Account Advertiser: Claire Nijdam

Comments (5)

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certaintly's picture
certaintly
Activity Score 3994

omggggg. no.

morse's picture
morse
Activity Score 18006

What is anarchist strippers? Too outlandish.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDrift's picture
MindDrift
Activity Score 1170

And why would strippers take anyone as a hostage anyway, let alone be anarchists...

cvchitale's picture
cvchitale
Activity Score 1418

@MindDrift: What it meant was some anarchists who happen to be strippers. I liked d idea.

mr.x's picture
mr.x
Activity Score 998

I hope the copy sounds better in french. Otherwise the bad copy ruins the ad, which btw is good and the execution is nice. But anarchists stripper, ping pong tournament and the mechanic copy makes no sense to me. I'm thinking: "If you're taken hostage" - "If your taken hostage by super models" - "if you taken hostage by supermodels in a private yacht".

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