Mars Delight: Torture, Eyelash curler

????
sorry, i dont get it, but he graphic its really nice

··o.s.h.e··

I don't get it either. I think 'torture' in the title is not helping.

Women have to go through many tortures throughout their life. Such as the breast pump, the eyelash curler, not to mention some other things. Therefore they very much deserve this choc.

As an old friend of mine used to say, "I hate this ad a lot." What's next, the so-called toture of high heels?

ahhhhhhhhhhhhhhh, casi que no lo entiendo, es algo así como "tanto sufrimiento, aqui está su recompensa" pero.......entonces los hombres no probarian ese chocolate?

lovely insight. We can all learn from this. Speak to your audience.

it's not that hard to get. a little recompense for all the tortures.

i'm sure that the breast pump is a veritable instrument of torture. maybe not the best item for a chocolate bar ad though. what effect does it have on women who never used or will use a breast pump?

What's so bad about the eyelash curler? They don't hurt. And even if they did it's purely self inflicted on a woman because of her own vanity. I like the insight (the breast pump works because it is essential) but this execution is not quite right imo.

Don't tell me they double as Forceps!

>>>> That's not an ad. THIS is an ad.

'THEY' means eye lashes? and 'IT' means eye-lash curler?

I love the idea and the strapline.
Right to the point and funny!

For hire and desire ... http://www.prettymorning.co.uk

omfg - which means 'oh my f*cking g*d' (I'm still a student, so I'm allowed to use this kind of language)
this sucks. the breastpump-thing added another layer to the communication, but the rest is so generic it hurts my eyes...

(I like the way the payoff is a part of the frame though...)

"the art director says: whatever I say"