Mars Delight. Only women know how much they deserve it.
Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean Francois Sacco
Art Director: Lucie Vallotton
Copywriter: Julien Perrard
Photographer: Yann Le Pape
Published: April 2007
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15 Comments
booooooooooooooooooooooo
Great strategy paired with smart creative. It is very campaignable too.
breast milk chocolate?
The chocolate is a reward for having to deal with the breast pump, which can be quite uncomfortable.
Hahhaaaaa
You may have found a niche product there...
All milk is breast milk.
Seems we have a few creatives that need to get in touch with their feminine side. ;)
>>>> That's not an ad. THIS is an ad.
I like this very much, as said above this is a great way in and a new strategy that can run and run, anyone that disagrees with technique and particulars fair enough, but you can't argue with the over all idea. I seriously wonder about the intelligence of people who post on this site.
Strip. Strip. Strip.
Hey Damien? Tu ne serais pas le planner sur ce coup des fois?
chocolate bar for moms?
Oh, this is funny as well!
Poor women! :-)
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If BBDO had a rank, CLMBBDO would like in the 10th position.
Honestly I had the best luck with the manual hand pump bought from here breast pumping
That and the electric pump & I have seen at the hospital. Its very nice...
http://www.womenhealthzone.com/womens-reproductive-health/breastfeed-p...
Amazing list of benefits from breast feeding benefits for baby and moms also like its reduces the risk of breast cancer, postpartum weight loss, emotional health and child spacing. 39 weeks pregnant
Yes i had seen these pumps in the hospital these are very useful some times baby cant take milk own, at that time it is very useful. Thanks for sharing the useful information to all. metabolic diet