Agency: Colenso BBDO, Auckland, New Zealand
Creative Director:Richard Maddocks
Art director: Lisa Fedyszyn, Jonathan McMahon
Copywriter: Jonathan McMahon, Lisa Fedyszyn
Photographer: Mat Baker
Retouchers: Berrin Moody, Carl Baker, Michael Currie
Account Director: Katrina Ingham
Account Manager: Lucy Pilkington
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Comments
sad...
Now, I don't know if this... copulation :P between Mars and the concept of "chilled" should be depicted like... this
Can be tricky.
Nice thought, but it should look like a small package, not a woman's...
--
brandon
www.the12poundpackage.com
--
brandon
www.brandonknowlden.com
i also like the idea behind it.
but... a camel toe??? Ugh! Overdone
somebody tell me what is about this product? and what's about this ad
i don't understand...
http://jennywhx.blogspot.com jwhx:Visionary
shrinkage
George: How do women know about shrinkage? (They see Elaine walking down the hall) Elaine! Get! (She enters) Do women know about shrinkage?
Elaine: What do you mean, like laundry?
George: No.
Jerry: Like when a man goes swimming... afterwards...
Elaine: It shrinks?
Jerry: Like a frightened turtle!
Elaine: Why does it shrink?
George: It just does.
Elaine: I don't know how you guys walk around with those things.
Fail Harder.
classic seinfeld. nice.
here's your new tag:
mars bars gives you a vagina
rd
Thank you so much for your explanation. hahaha.
i am a women, instead of, girl. and i do know about shrinkage..haha.just i doesn't think of it.
....btw.what a point of selling...? will u still eat this? i don't want my bf to. hha
http://jennywhx.blogspot.com jwhx:Visionary
i think this is a cool ad.
the photography is a bit up-front and 'in your face', might have been better in situ.
otherwise, nice idea!
ok now, honestly, would you men still eat this Mars after seeing this?
ps: women do know about shrinking..., sadly...
it made me laugh..
screw strategy. its fun! :)
/LAZ
i think its stupid.
most wont get it anyway
man, i dont want to bite into that bar! if it made my penis smaller, its quite understandable, but this one makes it a vagina!
thank u mars, but i dont intend to go for a sex change as yet.
Me no understand this ad!
Generally, when men are in water, or their genetalia experience something cold, they tend to shrink.
So the guy is eating something cold, and it looks like the budgie smuggler's bird has flown the coop.
Fail Harder.
Oh that part I totally got... shrinkage-aware..!
I kinda didnt get the connect, cos first I thought it was for Mars Ice cream bars... but since it's not,
I kinda lost track as to what they were trying to sell.. I dunno if it really sells Mars, or the damn
fridge that made it so cold in the first place..!!! bastard fridges !!!
made me laugh.
aren't most chocolates targeting women anyway (stereotypes and all)?
i feel like getting a mars bar now.
watch out! it hasn't been tested on women yet...
is there actually such thing as mars chilled?
me too i only know mars ice cream.
is it just another "rainshoe"?
or is this supposed to be some kind of serving suggestion?
btw, when i googled mars chilled i found this delicious 'recipe':
http://en.wikipedia.org/wiki/Deep-fried_Mars_bar
Mars chilled = Mars, chilled... like made cold.. like in a freezer...
yeah ok i got it. the logo just made me think it was a new mars bar (something like mars ice cream)
They should do ads for Deep fried Mars bars..
the greatest recipe to date..!!!
Absolute heaven..!!!
and yea, just got the logo bit.. your right.. looks like a new product
I'd be more worried about being beaten up by a decent Kiwi bloke for wearing Speedo's than any "shrinkage problems"
z
I think it's really funny!!! You got to have balls to make and ad like this... (hehe)
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