Mars: Breakdown

When you break down.
When you break down near work.
When you break down near work and you are a mechanic.
Get back on track.

Advertising Agency: CLMBBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Art Director: Anthony Lietart
Copywriter: Sebastien Duhaud
Photographer: Anthony Lietart
Managing Director: Julien Lemoine
Account Director: Jonathan Serog
Account Advertiser: Claire Nijdam
Published: April 2013

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certaintly's picture
4060 pencils

ah, i see the twist now. but it doesnt work in english

certaintly's picture
4060 pencils

also, i think these would have more impact if you go from small problem to big problem, rather than from big problem to small problem.

ivan's picture

Yes, we tend to read from small to big, right?

Ivan Raszl, admin of AotW

certaintly's picture
4060 pencils

mmm, im not sure about that. idk.
i just mean in terms of impact.

morse's picture
15439 pencils

I think it works well as it is.

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