Mars: BMX

Get back on track

Advertising Agency: CLM BBDO, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Julien Perrard
Art Director: Lucie Valloton
Photographer: Thomas Czarnecki
Retouching: Spark Link
Art buying: Sylvie Etchemaite
Agency managers: Julien Lemoine, Hadrien Bizot, Elodie Touati, Thomas Laurent
Strategic planner: Véronique Bernard
Published: April 2011

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9 comments

Manoma's picture
Manoma
1093 pencils

Je préfère nettement celle de la planche de surf...

Celle-ci me paraît moins évidente, because la déformation des roues fait d'abord penser à une déformation optique,
et non à un vélo qui a déjà reçu... du coup la compréhension est loin d'être aisée...

Mais l'autre est super ;-)
Bravo.

Kriativity's picture
Kriativity
418 pencils

If we are supposed to get back on track..den y the deflated tyres?

HappyHour's picture
HappyHour
2386 pencils

The deflated tires show the person before eating the product.

ace85le's picture
ace85le
3939 pencils

Bad treatment!!!! Looks so fake to me. Concept is weak too.

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llisou's picture
llisou
18 pencils

Love it :) Photo magnifique !!!

Mr. ok's picture
Mr. ok
37 pencils

ok

vote4pedro's picture
vote4pedro
4601 pencils

Looks like someone found the liquify filter.

Glut's picture
Glut
3947 pencils

bad series!!! my god

denize's picture
denize
81 pencils

so fake... so ghost...

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