Agency Network: 
February 2008

Print advertisment created by DDB, Uruguay for Maronas, within the category: Gaming.

I don't know many of my rivals, but I know that they know me very well. From Behind.

Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Veronica Navarro

Comments (11)

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loader's picture
Activity Score 1146

i like the copy. very bomby.

Eightball's picture
Activity Score 200

The famous "know me from behind"-line. After fast cars and running shoes now used for horse race courses.
Not very original. But I like the illustration.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Oh, you mean the "J-Lo" line? ; )

lawrencevon's picture
Activity Score 143

The illustration rocks!

simon.gross's picture
Activity Score 541

Fabulous artwork. Nice copy. These ads are just so warm and engaging. They'd make cool posters for people to steal.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

love the entire campaign. a perfect blend of nicely done art and some amazing lines! don't like this line too much though.

~ old habits die hard, older ones never do ~

Vicomte's picture
Activity Score 287

Good campaign with some perfect lines

Ad_dict's picture
Activity Score 71

The whole campaign is lovely. very good art (the glow was not necessary for the text here)
and some good lines too

whitespace's picture
Activity Score 1953

So he takes it up his rear, eh.

robottttrockkkk's picture
Activity Score 814

La redaccion me parece muy buena, pero no entiendo el aviso porque nose que es "maroñas".

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agristo's picture
Activity Score 2

Magnífico laburo de la gente de DDB. Ya habían realizado otros muy buenos para Maroñas.
A mi entender es una campaña internacional con alto contenido estético.