Maroñas Entertainment race course: Rivals

I don't know many of my rivals, but I know that they know me very well. From Behind.

Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Veronica Navarro
Published: February 2008

11 comments

loader's picture
loader
1141 pencils

i like the copy. very bomby.

Eightball's picture
Eightball
200 pencils

The famous "know me from behind"-line. After fast cars and running shoes now used for horse race courses.
Not very original. But I like the illustration.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Oh, you mean the "J-Lo" line? ; )

lawrencevon's picture
lawrencevon
143 pencils

The illustration rocks!

simon.gross's picture
simon.gross
541 pencils

Fabulous artwork. Nice copy. These ads are just so warm and engaging. They'd make cool posters for people to steal.

chintan ruparel's picture
chintan ruparel
1516 pencils

love the entire campaign. a perfect blend of nicely done art and some amazing lines! don't like this line too much though.

~ old habits die hard, older ones never do ~

Vicomte's picture
Vicomte
287 pencils

Good campaign with some perfect lines

Ad_dict's picture
Ad_dict
71 pencils

The whole campaign is lovely. very good art (the glow was not necessary for the text here)
and some good lines too

whitespace's picture
whitespace
1953 pencils

So he takes it up his rear, eh.

robottttrockkkk's picture
robottttrockkkk
814 pencils

La redaccion me parece muy buena, pero no entiendo el aviso porque nose que es "maroñas".

[ http://eltubedeyou.blogspot.com ]

agristo's picture
agristo
2 pencils

Magnífico laburo de la gente de DDB. Ya habían realizado otros muy buenos para Maroñas.
A mi entender es una campaña internacional con alto contenido estético.

allneonlike.blog.com

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