Maroñas Entertainment race course: Rivals
I don't know many of my rivals, but I know that they know me very well. From Behind.
Advertising Agency: DDB Uruguay
Creative Director / Copywriter: Pablo Alvarez
Art Directors: Pablo Alvarez, Guillermo Varela
Illustrator: Veronica Navarro
Published: February 2008
11 Comments
i like the copy. very bomby.
The famous "know me from behind"-line. After fast cars and running shoes now used for horse race courses.
Not very original. But I like the illustration.
Oh, you mean the "J-Lo" line? ; )
The illustration rocks!
Fabulous artwork. Nice copy. These ads are just so warm and engaging. They'd make cool posters for people to steal.
love the entire campaign. a perfect blend of nicely done art and some amazing lines! don't like this line too much though.
~ old habits die hard, older ones never do ~
Good campaign with some perfect lines
The whole campaign is lovely. very good art (the glow was not necessary for the text here)
and some good lines too
So he takes it up his rear, eh.
La redaccion me parece muy buena, pero no entiendo el aviso porque nose que es "maroñas".
[ http://eltubedeyou.blogspot.com ]
Magnífico laburo de la gente de DDB. Ya habían realizado otros muy buenos para Maroñas.
A mi entender es una campaña internacional con alto contenido estético.
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