Snack, 3

September 2008

Print advertisment created by DDB, United Kingdom for Marmite, within the category: Confectionery, Snacks.

You'll either love them or you'll hate them.

Advertising Agency: DDB, London, UK
Executive Creative Director: Jeremy Craigen
Head of Art: Grant Parker
Art Directors / Copywriters: Graeme Hall, Noah Regan
Illustrator: Al Murphy
Photographer: Andy Grimshaw

Comments (27)

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Highest Rated

ChuckNorris's picture
Activity Score 834

Why is that?

Ramezani's picture
Activity Score 315

the old campain last year was much better.

Lone Turtle's picture
Lone Turtle

Does anybody know if DDB actually originated the 'Love it or Hate it' campaign? Who first came up with the brilliant idea of focusing on people who hated it and when?

sloppy4's picture
Activity Score 1494

i'm more on the hate side.

miko1aj's picture
Activity Score 3086

good art. good ad. I love simplicity which has it's own unique style. Idea with different angles is not so fresh, but this here is fun.

NatalieM's picture
Activity Score 1685

The artwork is great. Fun and simple! Love it. The line, however, needs more thought. This particular copy seems like the easy way out. Other products already use it. For instance, Marmite:

Made Of Ideas's picture
Made Of Ideas
Activity Score 100

This is an ad for Marmite. That's why the tag is the same.

NatalieM's picture
Activity Score 1685

Ah, yes, it is. My mistake.

How_Addy's picture
Activity Score 66

Please tell me you're joking?
Surely no one commenting here is so da...
oh nevermind.

NatalieM's picture
Activity Score 1685

Hm. I wasn't joking. Just a slip of the eyes. Human error.

NatalieM's picture
Activity Score 1685

Woops! Yeah, it is for Marmite. Nevermind, the line works amazingly then! Ha. The ads' double meanings are ingenious.

Mattse's picture
Activity Score 26

Natalie M did you check what the product in this ad actually is?

NatalieM's picture
Activity Score 1685

I was struck by quick internetting. Woops. It is for Marmite.

brndnrap8's picture
Activity Score 170

I don't get it.

Here's something I do get though...

Lone Turtle's picture
Lone Turtle

What don't you get? The ads are memorable. Sales have gone up. Everybody's happy.

Whitefang's picture
Activity Score 509

natalie this is for marmite, doh.

NatalieM's picture
Activity Score 1685

Thanks for pointing that out! :)

tomr's picture
Activity Score 6

whitefang repeating what people have already said doesn't make you clever.

geek's picture
Activity Score 41

Good art direction, good concept, but it lacks a drive to it - so what is the practicality of the ad? May look good, might win awards, but leaves your client no better that when they started :(

ChuckNorris's picture
Activity Score 834

Why is that?

How_Addy's picture
Activity Score 66

Not really geek, did you know there are other forms of advertising out there than response driven ads? I see them in the shops, I remember the ads made me smile, I buy it. As a client I definitely do feel better off.

modern drunker's picture
modern drunker
Activity Score 85

how ddb london can copy his own ads.
marmite is cool
this one is without interet

icarodoria's picture
Activity Score 66

DDB never disappoints me.

am-o's picture
Activity Score 162

i do like these a lot - because not only is the art nice - but the insight is even greater. it's true w/ rice cakes you either hate 'em or u love 'em. as far as a lack of a cta - i don't think you need to drive everything to the internet - not everything does too good on the internet. they're rice cakes after all. the fact the product is a nice size, i think the cta is driving the consumer to question the idea of whether or not they've tried a good rice cake.

Vipond's picture
Activity Score 60

quite like it. they're a one idea company so stick to that one idea and give it some fun art work and creative use of text. makes sense. prefer that than too many ideas at play and none being very clear.

take it this is the 'love them' version. is there a 'hate them' version too?

cant believe theyve actually credited a copywriter though!

Guest commenter's picture
Guest commenter

Hah, just because an ad is visual doesn't mean a copywriter isn't involved. *broken record playing*

velle's picture
Activity Score 1550

y o y did this win cannes