Marmite: Fabric Softener

That may be too far, but how about this?
Marmite Cereal Bar

Advertising Agency: DDB London, UK
Creative Directors: Jeremy Craigen, Feargal Ballance, Grant Parker
Art Director: Victor Monclus
Copywriter: Will Lowe
Photographer: Sarah Maingot
Designer: Peter Mould
Published: March 2010

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21 comments

ek kanya's picture
ek kanya
814 pencils

ok.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Roger Keynes's picture
Roger Keynes
5498 pencils

Don't simply hate it.
Think about it.

Will Think for Salary

thedesignaddict's picture
thedesignaddict
5379 pencils

Is there some deeper meaning that I'm missing? I just don't see a shred of creativity here.

xcreativity's picture
xcreativity
2374 pencils

concept is ok, but could be so much better developed

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Hydrogen's picture
Hydrogen
86 pencils

great

hydrogen

Phil Lestino's picture
Phil Lestino
1682 pencils

You either love or hate Marmite.............These ads however you can only hate!

Phil Lestino's picture
Phil Lestino
1682 pencils

You either love or hate Marmite.............These ads however you can only hate!

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

What is this ad saying...

i don't consider myself a stupid person, but more than that, I work on Unilever and I'm just not getting it...

Brain-Art's picture
Brain-Art
1101 pencils

ok

hermotsura's picture
hermotsura
254 pencils

what's with the 90s vibe in those three?

pez's picture
pez
1730 pencils

maybe the smell of the product is poisoned and the kid vanished on the towels...

uddhav's picture
uddhav
27 pencils

ok

uddhav's picture
uddhav
27 pencils

ok

bobby666's picture
bobby666
1460 pencils

could hv been better

The Brainchild Group's picture
The Brainchild Group
23 pencils

It's just too simple for me. I don't get it. Needs at least one line of copy.

Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles Advertising Agency

monsieurange's picture
monsieurange
520 pencils

There's no idea. sorry

tchifi's picture
tchifi
164 pencils

Ok, someone please explain !!

wefightfor's picture
wefightfor
4 pencils

C'mon people this adverts are for an specific target

You love marmite: It's for you
You Hate marmite: It's not For you
You don't know what is marmite: Stop making stupid comments and find out. ah and it's not for you either.

bhatnaturally's picture
bhatnaturally
95 pencils

Some of the commenters should know a bit about Marmite and the 'love it/hate it' idea before being dismissive of this work. I like it -even among those who like it - there is a feeling that the taste is different'. A tongue in cheek look at what if it were to be taken to perfumes (as a teaser) followed by the introduction of a cereal bar makes sense.

sweetsmith's picture
sweetsmith
2 pencils

Well I like it!

I drove past the advert the other day (it was plastered on a bus stop). I thought I was seeing things... I was sure I saw a Marmite scented fabric conditioner. I kept my eyes peeled for the next bus stop so I could check what I thought i'd saw. Ahhh now I get it.

It made me think of Marmite. I fancied some Marmite on toast. Think the ad worked, however I am a lover of the black stuff.

Guest's picture
Guest

Good lord. You call yourselves Imaginears? What do you mean "I don't get it" Whats to get? it gets the product noticed!!!!

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