Markslöjd Naxos: Height adjustable kitchen lamp

Height adjustable lamp

Advertising Agency: Dragster, Gothenburg, Sweden
Creative Director: Martin Johansson
Art Directors: Dan Stendahl, Alexander Skoglund
Photographer: Jonatan Fernstrom
Additional credits: Sara Forsberg, Karin Helsström, Freddy Olsson
Published: September 2010

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21 comments

1518 pencils

lahaffFriday, October 15, 2010 - 12:03

Kind of a funny idea, but it's quite ugly.

2404 pencils

HappyHourFriday, October 15, 2010 - 12:22

simple, snappy idea. no need to show the soup/table though.. that spoon-feeds the viewer

3677 pencils

HibonFriday, October 15, 2010 - 13:37

OK....so what ? (is this funny?)

Simple ideas are the best !

GuestFriday, October 15, 2010 - 14:46

i like it. will be better without the plate and spoon. just the smudge at the end of the lamp and the droppings. hehe

110 pencils

Rajish kappadFriday, October 15, 2010 - 17:39

+ hight for - Light ?

http://www.facebook.com/profile.php?id=1201459255&v=info

5103 pencils

BilloughsbyFriday, October 15, 2010 - 20:30

Shows the aftermath, not the action. Ballsy good ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

GuestFriday, October 15, 2010 - 21:02

It's just a silly and kinda obvious joke. And should the lamp be centered with the table as opposed to the edge of it?

GuestFriday, October 15, 2010 - 23:30

Don't you think it highlights potential hazards as well...?

GuestSunday, October 17, 2010 - 11:01

I agree. This plays up the product's disadvantages more than its benefits.

237 pencils

clayology comSaturday, October 16, 2010 - 01:02

At this height a person trying to sit and have his soup wouldn't be comfortable enough..Why do we need such lamps? To count the no. of tomatoes in the soup?

Ads u create needs Attention!! http://www.claycardstudio.com

6926 pencils

Jaap GrollemanSaturday, October 16, 2010 - 06:39

I think it's freaking funny ;p

http://jackmancer.com/
http://twitter.com/jackmancer/

122 pencils

Paridhi.Saturday, October 16, 2010 - 06:51

hahaha...m likin it..!!

GuestSunday, October 17, 2010 - 03:54

What about the light in background ?

2 pencils

crazy_spiderSunday, October 17, 2010 - 03:55

What about the light in background ??

To Be Or Not To Be

175 pencils

Dr_MudlerSunday, October 17, 2010 - 16:52

Boring see say...

-The Color of Life Depends on You-

5399 pencils

Roger KeynesSunday, October 17, 2010 - 20:15

This is out IKEAing IKEA. ;)

Will Think for Salary

549 pencils

JupiterSunday, October 17, 2010 - 22:54

showing the "disadvantage" always means not good...bad...not funny...

commenting just to gather more pencils:-)

179 pencils

Felicitas_PaukerMonday, October 18, 2010 - 05:49

I'm ok with this one.

5009 pencils

DzsoiTuesday, October 19, 2010 - 07:48

Too bad. Disadvantage shown here and it's not even funny. Just some kind of reality. Let your imagination & creativity fly. Oh, I forgot to ask... do you have any?

GuestTuesday, October 26, 2010 - 11:17

so cool..............

402 pencils

YarpThursday, November 11, 2010 - 13:44

...Also keeps your soup warm???

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