Height adjustable kitchen lamp

Agency Network: 
September 2010

Print advertisment created by Dragster, Sweden for Markslöjd, within the category: House, Garden.

Height adjustable lamp

Advertising Agency: Dragster, Gothenburg, Sweden
Creative Director: Martin Johansson
Art Directors: Dan Stendahl, Alexander Skoglund
Photographer: Jonatan Fernstrom
Additional credits: Sara Forsberg, Karin Helsström, Freddy Olsson

Comments (21)

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lahaff's picture
Activity Score 1518

Kind of a funny idea, but it's quite ugly.

HappyHour's picture
Activity Score 2381

simple, snappy idea. no need to show the soup/table though.. that spoon-feeds the viewer

Hibon's picture
Activity Score 3736 what ? (is this funny?)

Simple ideas are the best !

Guest's picture

i like it. will be better without the plate and spoon. just the smudge at the end of the lamp and the droppings. hehe's picture
Activity Score 108

+ hight for - Light ?

Billoughsby's picture
Activity Score 5144

Shows the aftermath, not the action. Ballsy good ad.

That's it.

Guest's picture

It's just a silly and kinda obvious joke. And should the lamp be centered with the table as opposed to the edge of it?

Guest's picture

Don't you think it highlights potential hazards as well...?

Guest's picture

I agree. This plays up the product's disadvantages more than its benefits.

clayology com's picture
clayology com
Activity Score 245

At this height a person trying to sit and have his soup wouldn't be comfortable enough..Why do we need such lamps? To count the no. of tomatoes in the soup?

Ads u create needs Attention!!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it's freaking funny ;p

Paridhi.'s picture
Activity Score 122

hahaha...m likin it..!!

Guest's picture

What about the light in background ?

crazy_spider's picture
Activity Score 2

What about the light in background ??

Aspire to Inspire before you Expire

Dr_Mudler's picture
Activity Score 171

Boring see say...

-The Color of Life Depends on You-

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This is out IKEAing IKEA. ;)

The Jobless Writer
Will Think for Salary

Jupiter's picture
Activity Score 547

showing the "disadvantage" always means not good...bad...not funny...

commenting just to gather more pencils:-)

Felicitas_Pauker's picture
Activity Score 179

I'm ok with this one.

Dzsoi's picture
Activity Score 8532

Too bad. Disadvantage shown here and it's not even funny. Just some kind of reality. Let your imagination & creativity fly. Oh, I forgot to ask... do you have any?

Guest's picture

so cool..............

Yarp's picture
Activity Score 385

...Also keeps your soup warm???