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Marks&Spencer: Minimiser bras

Marks&Spencer: Minimiser bras
Your rating: None Average: 1.2 (104 votes)

Makes a molehill out of a mountain.

Agency: GMASCO Marketing Communications
Copywriter: Kumar Ganesan
Art Director: Harshad Badbe

21 Comments

Guest's picture

i don't get it,
is it too intelligent for me?
am I a Marks and Spencer shopper?...yes!

oh wait i see it's for Minimiser Bras!!
hahahahahaha!! geneious!!!
I like the way it reversed the well known saying

simple and funny,
for women who's bangers are too big.

lovely idea,
simply lovely

perfect for marks and sparks

Grizkey's picture 30 pencils

"Bangers"?
Are you sure you mean "knockers"?

whitespace's picture 2055 pencils

erm... 'bangers' stand for 'sausages'...

are you saying...

.

.

ewwwwwwwwww

cheok's picture

lol... but i thot the ad. isnt exactly very effective though. As in, it dosent portray the idea at first glance..

Mo's picture 648 pencils

yeah..haha..I guess guest by mistake used the wrong lingo (or not?). :-\

Vexen's picture

Who wants to make their baps smaller tho?

writergeekdez's picture 287 pencils

big-breasted women who want to be taken seriously...

Grizkey's picture 30 pencils

ever heard of an F or G cup?
Also known as "stare-magnets" and "back-pain galore!"

bknowlden's picture 3676 pencils

Makes a molehill out of a mountain? Since most women have two breasts, I would suggest pluralizing the line, but other than that, I like the idea.
--
brandon

writergeekdez's picture 287 pencils

I agree with Brandon. I especially look for bras that combat "una-boob"...

As for the ad, the line is clever, but I would like their to have been some kind of image. Not necessarily a before and after shot or anything too "see-say" - but something to engage the eye.

MADE in the USA's picture 434 pencils

Not all societies are like the US, There are those who’s women do not want big breasts and men who are not attracted to them. In Brazil for example women have breast reduction surgery as often as breast implants in America, the smaller their breasts and ass are the better. On this particular subject it’s the Americans that are in the minority, most other countries do not understand why American women want to carry beach balls around in the bras.

This is a very good ad, Gets the message across quickly and brings attention to it.
Could have been done in plural for accuracy, but not completely necessary.

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ivan's picture

Interesting. I didn't know that!

Guest's picture

Nice idea. The art direction and typo couldve been much better.

Guest's picture

if someone likes this ad, i can tell them that their creativity is null & void

Vexen's picture

Well, no you can't actually coz you're a guest. So you could be anyone. There is no "I" in anonymity... Except for the fact that there is :P

Guest's picture

This would be a great headline in 1982. It takes more than turning a phrase these days.

I also love all the recent "you're a guest" comments. What does coming up with some random anonymous screenname do? Ok, I'm now screenname Wackamonkey463. Does that make a difference?

Raman's picture

Another horrible ad that's 2 clever by half. Complete scam. What people will do for awards...

Guest's picture

well said raman

Guest's picture

What is the meaning of all this? I can understand humour when appealing with a wonderbra.
But the tone of voice for this ad asking women to reduce their breasts is very rude.
It's just trying to be clever, without any insight into the product itself.
Try showing this to women with big boobs, and you'll know how big a boob-boo this is.

Simran's picture

To the guys who created this, please do us a favour and retire.
Tired line. Even worse art direction. Obvious scam. Rude as hell.

MADE in the USA's picture 434 pencils

Guest (not verified) Fri, 2006-07-14 21:07
Simran (not verified) Fri, 2006-07-14 21:09

Your remarks are indicative of those who lack insight.

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