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35 comments

Kay's picture
Kay
161 pencils

Nice photography: Finalist

philippertl's picture
philippertl
656 pencils

Nice, hehe

jennywhx's picture
jennywhx
1142 pencils

nice ! but i always dislike photograph that cut half of human head.

mikelite's picture
mikelite
1031 pencils

me too

purplesimon's picture
purplesimon
475 pencils

Love them all. Good insight, great art direction and even the copy line works for me.

If I have to find something wrong with it then the H&M bit doesn't do it for me; it's not as if they're a brand that warrants being shouted about (I'm sure they'll hate me for saying that). If it were a designer brand I could understand it more, but H&M has Madonna designing for them and who wants to wear the clothes that a near 50-year old thinks young people should wear? Not me.

But the ad is great.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

True - Madonna can't tell me what to do!

boyoboyitsfun's picture
boyoboyitsfun
151 pencils

You couldn't be further off--Hennes & Mauritz has so much street cred among young hipsters and with only one location (edmonton) in western Canada I know of more than a few people that are very excited. It's a fresh alternative and it's the best store for inexpensive wardrobe staples--no one makes cheap fashionable like H&M. BTW I don't like this ad hahah.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like this whole campaign.

Stylish and intriguing.

BUGGERS

Punch's picture
Punch
614 pencils

Me gusta!!!!!!!!!

"no silencies lo que no sabes expresar".

Fleur0379's picture
Fleur0379
32 pencils

fleur
good insight. the whole campaign makes me smile. definitely targets women. great. copy line excellent... women really are trying to find some new reason to go shopping. Classy AD

fleur

ellehcimeo's picture
ellehcimeo
3522 pencils

I don't need a reason to go shopping.
And Madonna's line isn't doing it for me either. Where are the studded cone bras?
BUT I like the ad.

purplesimon's picture
purplesimon
475 pencils

I bought all the studded cone bras. I look great in them.

Disco Munky's picture
Disco Munky
3900 pencils

I am almost 100% certain I've seen that line and concept (breaking what you have so you have a reason to shop) used for another shops campaign a few years ago.

until I find out which ads it was

3/10

..........the ads were on telly in the uk. There was a woman who lets a bus splash her with a puddle I seem to recall.

Doin' it for the points

ellehcimeo's picture
ellehcimeo
3522 pencils

"..........the ads were on telly in the uk. There was a woman who lets a bus splash her with a puddle I seem to recall."

sounds like the opening credits to sex and the city.

Disco Munky's picture
Disco Munky
3900 pencils

very funny. I can't remeber what they were for tho.

I need more cow bell.

Doin' it for the points

purplesimon's picture
purplesimon
475 pencils

There are a large number of executions that use a similar approach. I know what you're saying about the ads on UK telly, I recall them too (but not the brand).

The approach used here isn't anything new but that doesn't mean this isn't a good advert, does it?

Disco Munky's picture
Disco Munky
3900 pencils

It doesn't mean it's bad, but it does take away from it a bit.

I think we own the same glitter bra by the way..... I wear mine to go dancing.

I need more cow bell.

Doin' it for the points

ellehcimeo's picture
ellehcimeo
3522 pencils

As long as you are loving them and they aren't going to waste, I suppose I will survive without one.

Disco Munky's picture
Disco Munky
3900 pencils

We could share one....but that might get wierd.

I need more cow bell.

Doin' it for the points

purplesimon's picture
purplesimon
475 pencils

We can't all share one, there's only room for two tits and I think I'm the biggest tit of all!

Anyhoo, back to the UK ads similar to this. I can't find it, but I have found one for a carpet cleaner where two women pour red wine on a carpet so that a masked man comes to clean it. That was similar in terms of idea but the art direction wasn't!

ellehcimeo's picture
ellehcimeo
3522 pencils

I propose joint custody then! I'd like to have it on Wednesdays please.

Disco Munky's picture
Disco Munky
3900 pencils

No can do on the Wednesdays there.

That's when Daddy gets his shuffle on. Pow! (I'm busting shapes- Yeah!)

I need more cow bell.

Doin' it for the points

ellehcimeo's picture
ellehcimeo
3522 pencils

I went and made my own. It's time to get my freak on.

Minimum's picture
Minimum
1496 pencils

I'd like a private dance...or do I have to wait in line?

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
3522 pencils

You are first up my kitten, and for as long as you like.

Disco Munky's picture
Disco Munky
3900 pencils

That is soooo 2003. Cudos on the home made cone bra. I've wondered if a cone shaped cod piece would have the same effect on people.

.........Henry. Jones. Junior! We named the dog Indiana

Doin' it for the points

ellehcimeo's picture
ellehcimeo
3522 pencils

I say do it and let them stare in awe of your fashion prowess.
Will you put a shiny hook on it?

Disco Munky's picture
Disco Munky
3900 pencils

Yes

.........Henry. Jones. Junior! We named the dog Indiana

Doin' it for the points

oshe's picture
oshe
852 pencils

Have insight, have a concept, have art direction thi is a good Ad

··o.s.h.e··

Desi's picture
Desi
1052 pencils

Same styled stuff was done for Harvey Niclos Sale in London

RITALIN's picture
RITALIN
91 pencils

Like it, but I`ve already seen this kind of idea (wasn`t Ikea with a tv commercial about a guy destroying his furniture and blaming on the cat? Nice, though, great art direction.

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

purplesimon's picture
purplesimon
475 pencils

There is rarely an idea anyone hasn't seen.

Saltsea's picture
Saltsea
321 pencils

Really nothing new.
After BRANDT kitchens gold in Cannes 2 years ago (same concept, better execution), who wants that flat stuff?

Rog's picture
Rog
6094 pencils

Hey, we all enjoy movies the second time round, don't we?
Like it. I think women will too.

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
mrtalented
2175 pencils

nice art direction and photo. but the concept is just so so.

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