11 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

nice insight, nice art.

A. J. SMITH's picture
A. J. SMITH
2834 pencils

Good executions of a core idea.

Therefore good campaign.

BUGGERS

deadline-walking's picture
deadline-walking
79 pencils

Piece of art.

Cash White's picture
Cash White
66 pencils

I don't get it. Someone please explain.

ivan's picture
ivan

Brake an object, so you have to go an shop for a new one. That's all.

Ivan Raszl, admin of AotW

mikelite's picture
mikelite
1031 pencils

but sephora sells cosmetics?

ivan's picture
ivan

I think they sell vases.

Ivan Raszl, admin of AotW

mikelite's picture
mikelite
1031 pencils

not in the US. maybe canada?

boyoboyitsfun's picture
boyoboyitsfun
151 pencils

No they're talking about Sephora the cosmetics store--this is a general ad for the mall with a reference to a store within it...Feels really uneven to me this way though.

scarfinati's picture
scarfinati
836 pencils

But arbitrarily flinging it off the table is not a reason. The headline and visual creates a disconnect.

If it were:

copy: find a reason and visual: the broken pieces of the vase was being used for something else then it makes sense.

Rog's picture
Rog
6092 pencils

Thought.
To keep with visual look/feel of the campaign...
I would have had female in shot knocking vase over.

>>>> That's not an ad. THIS is an ad.

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