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Market Mall: Vase
Find a reason.
Sephora now open.
Advertising Agency: MacLaren McCann, Calgary, Canada
Creative Director: Mike Meadus
Art Directors: Kelsey Horne, Brad Connell
Copywriter: Nicolle Pittman
Photographer: Colin Way
Published: April 2007
Comments
nice insight, nice art.
Good executions of a core idea.
Therefore good campaign.
BUGGERS
Piece of art.
I don't get it. Someone please explain.
Brake an object, so you have to go an shop for a new one. That's all.
but sephora sells cosmetics?
I think they sell vases.
not in the US. maybe canada?
No they're talking about Sephora the cosmetics store--this is a general ad for the mall with a reference to a store within it...Feels really uneven to me this way though.
But arbitrarily flinging it off the table is not a reason. The headline and visual creates a disconnect.
If it were:
copy: find a reason and visual: the broken pieces of the vase was being used for something else then it makes sense.
Thought.
To keep with visual look/feel of the campaign...
I would have had female in shot knocking vase over.
>>>> That's not an ad. THIS is an ad.
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