Marithé + François Girbaud: Grave, 1
No more seasons.
Advertising Agency: La chose, France
Account Supervisors: Eric Tong Cuong, Nicolas Gandrillon, Florence Couvidat
Creative Director: Pascal Grégoire
Art Directors: Fanny Corcia, Stéphane Chauche
Copywriters: Basile Theet, Stéphannie Montagut, Arthur Castillon
Photographer: Steve Hiett
Art purchase: Christine Brossart
Advertiser’s Supervisors: Muriel de Lamarzelle, Catherine Masson
Published: September
Comments
too clever for me. can anyone?
I suppose that this clothes are so funky fresh evergreens that wearing them never bores and because of that seasons, which in fashion mean change of clothing will not take place. This is my exegesis ha!
"Okay, guys, here's the deal. We need to sell clothes that are so current you cant even identify them by season! Is that a challenge or what?"
"Boss, I got it! I got it! Here... we'll show them BURYING A SNOWMAN! Is that, like, too fresh or what?"
"GENIUS! Give that boy a raise and a corner office!"
Why so cynical?
- adsactly! -
Because it clearly cost a crap load of money and it fails miserably. It's not memorable at all. As a result, you dont really give a damn about who made the clothes, which means you wont go looking for a retailer that carries them. Just a monumental waste.
I don't think so. Fashion ads are so miserably stupid in their majority, that this campaign is not better not worse. In fact – it's not so bad at all.
The ideas of "burying the seasons" because the fashion is so current makes sense after someone explains it. However, at first glance, the connection is a far leap, which makes these more or less an inexplicable fashion ads to me.
-Natalie
http://www.nataliemarion.com
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