Marilia Dairy: Woman
Goodbye fat. Marília Light.
Advertising Agency: Percepttiva, Rio de Janeiro , Brazil
Creative Director: Marcelo Santos
Art Director: Rafael Pfaltzgraff
Copywriter: Pedro Castello
Illustrator: Rafael Pfaltzgraff
Published: February 2010



9 Comments
Pass the air rifle...
ahuauhhu
not seriously...
Ok, where is the campaign?
You need to spell it out, 'Target YOUR fat.', otherwise the campaign says shoot fat people.
this campaign simply needs copy
Please try again
shoot fat people... lol.. i agree, looks like these ads are perfect for target practice.
what is Marília Light? is it butter or maybe cheese?