Goodbye fat. Marília Light.
Advertising Agency: Percepttiva, Rio de Janeiro , Brazil
Creative Director: Marcelo Santos
Art Director: Rafael Pfaltzgraff
Copywriter: Pedro Castello
Illustrator: Rafael Pfaltzgraff
Published: February 2010
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5 Comments
is this suggesting use of fat people as targets?
I like the visual but not for this product
Yeah...cool visual, and maybe you are right about the product.
Anyway..I find it interesting.
No, come on guys! Now we want to see the campaign. Really.
Beeeeeijo do Goooordo.......!!!!