Marie Claire: Mouth

The Reproductive Health Bill.
Don't let someone else decide for you.

BBDO Guerrero Manila created this print campaign for the Reproductive Health Bill CampaignThe Philippines has one of the fastest growing populations in Asia. Which has a major social and economic impact on the country, especially on the millions living in poverty. For these people, there is no family planning advice or contraception available. As a result, nine-child families are commonplace and unwanted pregnancies are rife (between 600,000 and 800,000 abortions are carried out every year).
But the Reproductive Health Bill, which would help address some of these issues, is regularly prevented from being passed thanks to the efforts of a powerful, wealthy minority.

Advertising Agency: BBDO Guerrero, Manila, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Art Director: Dale Lopez
Photographer: Paolo Gripo
Retoucher: Manny Vailoces
Copywriter: Tim Villela
Producer: Al Salvador
Account Services: Karen Go
Via: bestadsontv

32 comments

Guest's picture
Guest

Very similar ad done in Canada by DDB. Check it out:

http://www.strategymag.com/aoy/2004/ddb/01/woman.pdf

NatalieM's picture
NatalieM
1687 pencils

These are the same aside from a minor art direction. The stitches here are much more shocking than a torn piece of paper.

Guest's picture
Guest

"By God, you got 'em! Outstanding detective work, Dr. Holmes!"

"Book 'em, Danno!"

Tomyang's picture
Tomyang
42 pencils

They did it again. Shameless copycats.

Guest's picture
Guest

Similar? No. The same.

Guest's picture
Guest

terriblee f minus

Guest's picture
Guest

nah...one is cut & paste; while the other one is cut & sew!

: ))

opposite of u's picture
opposite of u
301 pencils

if only norman bates could see u now

Crave's picture
Crave
95 pencils

damn, the visual is too discomfort...

Guest's picture
Guest

There aren't words for how bad these are.

Guest's picture
Guest

hehe :)

izmild's picture
izmild
770 pencils

Creepy! There should be a copy to explain why the visual is like that. At least simple copy to decrease the creepy...

Guest's picture
Guest

literal y muy visto

Guest's picture
Guest

enormous chances of being marked as "enfant terible'" amassed. and narroweditself down to just - terrible!!!

Tomyang's picture
Tomyang
42 pencils

Enfant terible? My foot. Copycat terible. An old infant who refuses to grow up.

hadrianapolis's picture
hadrianapolis
733 pencils

disgusting

Guest's picture
Guest

too creepy...
bad, baaaad....

Guest's picture
Guest

3 CDs and all we got is a copy.

Guest's picture
Guest

BBDO guerrero failed this one...i guess they won't always have the top agency spot in the philippines..

Mai_Maged's picture
Mai_Maged
123 pencils

New version for oooooooold ad .

In 18 days 971 Palestinians killed by Israel including 311 children & 100 women, 4281 injured

Creativity is simplicity

AbbaSez's picture
AbbaSez
104 pencils

This has been done well, several times before, without the Frankenstein edge - which frankly, distracts from the idea.

hellosurjeet's picture
hellosurjeet
16 pencils

God! Save me from this kind of advertising.

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

luispiter's picture
luispiter
2756 pencils

---
http://mimundoenotromundo.blogspot.com/

wow... very nice....good work

Guest's picture
Guest

Well, this is the ukay-ukay capital of the world! What do you expect? Hah! Now if this wins an award....

JORDI's picture
JORDI
96 pencils

Brutal, but good photoshop.

CABAZORRO's picture
CABAZORRO
366 pencils

Horriblee!!!

jea121's picture
jea121
10 pencils

kudos

Guest's picture
Guest

Fucking brilliant!

sunjayv's picture
sunjayv
76 pencils

voting on photoshop skills..photoshop, wasn't it?

Guest's picture
Guest

horrible ad i have ever seen

Migzter13's picture
Migzter13
973 pencils

I saw this first in adobo. this reminds me a lot of those SAW movie posters. Freaky Dicky Shit.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

svpremo's picture
svpremo
27 pencils

I think this is idea is copied. Its sad we have to recycle. but its better to do it with style. this one has it.

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