Marie Claire: Mouth
The Reproductive Health Bill.
Don't let someone else decide for you.
BBDO Guerrero Manila created this print campaign for the Reproductive Health Bill CampaignThe Philippines has one of the fastest growing populations in Asia. Which has a major social and economic impact on the country, especially on the millions living in poverty. For these people, there is no family planning advice or contraception available. As a result, nine-child families are commonplace and unwanted pregnancies are rife (between 600,000 and 800,000 abortions are carried out every year).
But the Reproductive Health Bill, which would help address some of these issues, is regularly prevented from being passed thanks to the efforts of a powerful, wealthy minority.
Advertising Agency: BBDO Guerrero, Manila, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Art Director: Dale Lopez
Photographer: Paolo Gripo
Retoucher: Manny Vailoces
Copywriter: Tim Villela
Producer: Al Salvador
Account Services: Karen Go
Via: bestadsontv


32 comments
Very similar ad done in Canada by DDB. Check it out:
http://www.strategymag.com/aoy/2004/ddb/01/woman.pdf
These are the same aside from a minor art direction. The stitches here are much more shocking than a torn piece of paper.
-Natalie
http://www.nataliemarion.com
"By God, you got 'em! Outstanding detective work, Dr. Holmes!"
"Book 'em, Danno!"
They did it again. Shameless copycats.
Similar? No. The same.
terriblee f minus
nah...one is cut & paste; while the other one is cut & sew!
: ))
if only norman bates could see u now
damn, the visual is too discomfort...
There aren't words for how bad these are.
hehe :)
Creepy! There should be a copy to explain why the visual is like that. At least simple copy to decrease the creepy...
izmild
http://uniquetvcomm.blogspot.com
literal y muy visto
enormous chances of being marked as "enfant terible'" amassed. and narroweditself down to just - terrible!!!
Enfant terible? My foot. Copycat terible. An old infant who refuses to grow up.
disgusting
too creepy...
bad, baaaad....
3 CDs and all we got is a copy.
BBDO guerrero failed this one...i guess they won't always have the top agency spot in the philippines..
New version for oooooooold ad .
In 18 days 971 Palestinians killed by Israel including 311 children & 100 women, 4281 injured
Creativity is simplicity
This has been done well, several times before, without the Frankenstein edge - which frankly, distracts from the idea.
God! Save me from this kind of advertising.
Sehmi Singh Surjeet
Creative Director, New Delhi, India.
---
http://mimundoenotromundo.blogspot.com/
wow... very nice....good work
Well, this is the ukay-ukay capital of the world! What do you expect? Hah! Now if this wins an award....
Brutal, but good photoshop.
Horriblee!!!
kudos
Fucking brilliant!
voting on photoshop skills..photoshop, wasn't it?
horrible ad i have ever seen
I saw this first in adobo. this reminds me a lot of those SAW movie posters. Freaky Dicky Shit.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
I think this is idea is copied. Its sad we have to recycle. but its better to do it with style. this one has it.