Marie Claire: Face

The Reproductive Health Bill.
Don't let someone else decide for you.

BBDO Guerrero Manila created this print campaign for the Reproductive Health Bill CampaignThe Philippines has one of the fastest growing populations in Asia. Which has a major social and economic impact on the country, especially on the millions living in poverty. For these people, there is no family planning advice or contraception available. As a result, nine-child families are commonplace and unwanted pregnancies are rife (between 600,000 and 800,000 abortions are carried out every year).
But the Reproductive Health Bill, which would help address some of these issues, is regularly prevented from being passed thanks to the efforts of a powerful, wealthy minority.

Advertising Agency: BBDO Guerrero, Manila, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Art Director: Dale Lopez
Photographer: Paolo Gripo
Retoucher: Manny Vailoces
Copywriter: Tim Villela
Producer: Al Salvador
Account Services: Karen Go
Via: bestadsontv

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14 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

The images are TOO disturbing and either deflect or distract the viewer from the message. There is more simple answer.

Guest's picture
Guest

saw V

Guest's picture
Guest

HOSTEL (part 4)

john doe's picture
john doe
1571 pencils

great for terrifying kids.

slip's picture
slip
919 pencils

lol

SJB

pawan nimrani's picture
pawan nimrani
44 pencils

it's horrabbbbbble

Guest's picture
Guest

WTF??

xtianwilliams's picture
xtianwilliams
60 pencils

i'd like to second the previous submitters comment. WTF?

suma's picture
suma
54 pencils

saw V

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Face/Off

Guest's picture
Guest

Well, they sold it to their clients! It's the client's fault.
Shock & Awe. Didn't work in Iraq. Doesn't work here, too. Hah!

Guest's picture
Guest

It,s disquieting...

mridul ahmed's picture
mridul ahmed
33 pencils

horrible!

sunjayv's picture
sunjayv
76 pencils

the whole campaign is executed with a good visual impact....a social cause message should grab as much attention as possible and this one is doing just that here.

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