Marie Claire: Face
The Reproductive Health Bill.
Don't let someone else decide for you.
BBDO Guerrero Manila created this print campaign for the Reproductive Health Bill CampaignThe Philippines has one of the fastest growing populations in Asia. Which has a major social and economic impact on the country, especially on the millions living in poverty. For these people, there is no family planning advice or contraception available. As a result, nine-child families are commonplace and unwanted pregnancies are rife (between 600,000 and 800,000 abortions are carried out every year).
But the Reproductive Health Bill, which would help address some of these issues, is regularly prevented from being passed thanks to the efforts of a powerful, wealthy minority.
Advertising Agency: BBDO Guerrero, Manila, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Art Director: Dale Lopez
Photographer: Paolo Gripo
Retoucher: Manny Vailoces
Copywriter: Tim Villela
Producer: Al Salvador
Account Services: Karen Go
Via: bestadsontv
14 Comments
The images are TOO disturbing and either deflect or distract the viewer from the message. There is more simple answer.
saw V
HOSTEL (part 4)
great for terrifying kids.
lol
SJB
it's horrabbbbbble
WTF??
i'd like to second the previous submitters comment. WTF?
saw V
Face/Off
Well, they sold it to their clients! It's the client's fault.
Shock & Awe. Didn't work in Iraq. Doesn't work here, too. Hah!
It,s disquieting...
horrible!
the whole campaign is executed with a good visual impact....a social cause message should grab as much attention as possible and this one is doing just that here.