Marie Claire: Blood

In the April Issue. Living with a Japanese gangster.

Advertising Agency: Net#workBBDO, Cape Town, South Africa
Creative Directors: Alexis Beckett, Ivan Johnson, Kyle Cockeran
Art Director / Illustrator: Mary-Anne Grobler
Copywriter: Mike Pearson
Photographer: Barry White
Other additional credits: Natasja Madinda, Ashleigh Kohn
Published: April 2009

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11 comments

Guest's picture
Guest

Compelling enough to make me go search for the magazine and read the article.

Guest's picture
Guest

dig it!

Spinnaker's picture
Spinnaker
98 pencils

Very, very nice ad.

Guest's picture
Guest

Clever and simple.

TRICKY's picture
TRICKY
3930 pencils

clever

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

if i have a womans magazine and a bloody stain on what looks like a cotton pantie, i dont think about gangsters.....

Guest's picture
Guest

Which is why there's a handy line of copy underneath to explain it all to you.

Guest's picture
Guest

good

Guest's picture
Guest

My first thought was that 'Japanese gangster' is the latest menstrual euphemism...

Guest's picture
Guest

Well it also looks like the Japanese flag.

Guest's picture
Guest

Reminds me of a Greenpeace ad against Japan's dolphin fishing.

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