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Boy

Agency: 
Published/Aired: 
January 2012
8510
Description: 

Print advertisment created by Paz, Brazil for Mariana City Hall, within the category: Public Interest, NGO.

During carnival, there's joy everywhere. Except in some children's face.
Sexual intercourse with children is a crime.
Report: 3558-2216.

Advertising Agency: Paz Comunicação Estratégica, São Paulo, Brazil
Creative Director: Leonardo Parnes
Art Director: Marcello Celli
Copywriter: Alexandre Henrique
Photographer: Max Levay
Retoucher: Leandro Fiúza
Planner: Einhart Jácome da Paz
Executive Account: Gustavo Moreno

Comments (3)

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jponino's picture
jponino
Activity Score 601

mhhh.... weak concept

stevel's picture
stevel
Activity Score 423

boring and some really clunky copy.

loreen's picture
loreen
Activity Score 20

the concept is not strong enough and the photo is expressive but doesn't also help the concept!

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