MARGS Museum: Botero

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Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Director: Gregory Kickow
Copywriter: Patrick Matzenbacher
Illustrator: Andre Mello
Photographer: Claudio Meneghetti
Published: March 2009

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11 comments

Carlos Garcia's picture
Carlos Garcia
846 pencils

Wonderful campaign.

CG

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

One of the best museum-related ads I've seen in quite some time.
Just makes you feel good inside somehow.

That "coin slot" is truly a thing of beauty to behold, BTW!
Big fan, big fan...

: D

Guest's picture
Guest

The campaign look like this women's ass.

Guest's picture
Guest

Muy fraco!

Guest's picture
Guest

Very nice, and even though it's an great visual it's the copywriter that shines through in this campaign. An awesome line to tie up the thought perfectly.

Guest's picture
Guest

Really really great!!!!!!!!!!!!!!!!!!!!

www.escribiendoconsilencio.blogspot.com

Crisp One's picture
Crisp One
2007 pencils

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

Esta si esta buena, es la unica que vemos lo que se pasa del otro lado del cuadro, en el universo paralelo. Los otros 2 no tienen ese efecto, esa es la parte buena de la idea.

Roberto y Rafael tiene que estar mas atentos para descubrir esos detalles que son toda la diferencia...

NastyJester's picture
NastyJester
744 pencils

Yeah I like them a lot. Very nice.

forjaimes's picture
forjaimes
71 pencils

Good illustration, bad art direction... ;(

KimKong's picture
KimKong
198 pencils

I really like this and think a lot of museum patrons would, too. They may tend to be a serious bunch, but they know how to laugh at themselves from time to time.

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