Every year, cows release 100 million tonnes of ozone-depleting gases.
Advertising Agency: Ogilvy & Mather, Kuala Lumpur
Creative Directors: Daniel Comar, Brian Capel, Paul Lim
Art Director:Julian Yap, CK Tan
Copywriter: Donevan Chew
Illustrator: Julian Yap
No sorry, I just really like it, how the colouring works, the illustration. How it all just fits together, and I am in generally quite contempary with my praise. I must admit that I am a man of illustrations, but I like this one, the way it only uses outlines is diffrent than normal drawings. The way the thin green lines work with the white is fresh.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Submitted by purplesimon on Tue, 2007-04-10 10:03.
Slaughtering cows doesn't cause an eco-imbalance. We have farmed cows, that's why there are loads of them. If we didn't farm them there wouldn't be that many.
So, don't blame the cows, blame man for intensively farming cows.
And, get a sense of humour. It helps in this industry. :)
No sabia que las vacas destruian la capa de ozono. Es muy didactica la direccion de arte; y buena tambien.
En cuanto al concepto, me gusta, si y solo si la idea fuera destruir a las vacas de la faz de la tierra. Pero al final
de cuentas lo que te anima a ir por un buen filete es por su sabor, y no por la cantidad de gases
que afectan la capa de ozono.
Agree. Massively over done. A nice piece of thinking that they are thinking will have the awards juries thinking "gold". Unfortunately I am thinking the illustration just convolutes it and so makes it less likely to win anything.
Crap. It's the fact that we eat so much beef that people are farming more cows and they ARE damaging the environment. I love my beef but i dun think it's funny at all. It's dumb-ass advertising. We just think we're so funny and clever. Hur hur.
Erm, precisely my point that it's not a joke! They DO CONTRIBUTE SIGNIFICANTLY TO GLOBAL WARMING! AND WE HAVE TO CUT DOWN ON EATING THEM TO SAVE THE EARTH. If the copy was some wacky facts like, cows outnumbers humans 3 to 1 or something so we shud eat them to save the human race, that would be POSSIBLY funny.
Yes it does. The more cattle we raise to feed our insatiable hunger for meat, the more environmental problems we cause:
Forest/Rainforest cleared to raise beef,
Methane production -> Greenhouse effect,
Runoff from farms/slaughterhouse poisoning waterways,
&c. &c.
Noones saying turn veg. Heck, I'm a meat eater too. But the problems are there.
but serioslu, dont wanna think of farting cows when i wanna enjoy a cow!
should have used summin mroe absurd and less belieavble like 'cows release 1000 of eye lazer a year that damages the environment' or summin (ok that was bad but u knwo what i mean)
seriosly.
farting cows is not an invitation to eating that cow!!!
THIS IS HORRIBLE!!!!!!!! ABSOLUTELY HORRIBE. THE ONLY REASON WHY WE HAVE SO MANY COWS IS BECAUSE WE BREED THEM TO EAT THEM. THIS COMPANY IS JUST REMINDING PEOPLE THAT THEY ARE THE PROBLEM. I CANT BELIEVE U PPL LIKE THIS SHIT. ARGH!!!
Comments
I Like...
I really like the art direction on this one
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
fart direction
>>>> That's not an ad. THIS is an ad.
yes...long live strong arguments.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Is it just me, or is every time an ad is posted which takes the form of an illustration somebody says, "Nice art direction"
No sorry, I just really like it, how the colouring works, the illustration. How it all just fits together, and I am in generally quite contempary with my praise. I must admit that I am a man of illustrations, but I like this one, the way it only uses outlines is diffrent than normal drawings. The way the thin green lines work with the white is fresh.
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
Every year, cows release 100 million tonnes of ozone-depleting gases.
Oh, yeah?
And, slaughtering of this poor creature imbalances the whole eco-system.
What about that?
I think they don't mean it. It's just a joke. An excuse to enjoy steak.
Slaughtering cows doesn't cause an eco-imbalance. We have farmed cows, that's why there are loads of them. If we didn't farm them there wouldn't be that many.
So, don't blame the cows, blame man for intensively farming cows.
And, get a sense of humour. It helps in this industry. :)
second that! its shocking and gets a smile at the same time.
Yeah, but more cows and more toxic gaz would prevent a lot more people from smoking.
funny ad.
also funny that most cows on this planet are breeding animals, bred to get slaughtered and cooked at maredo's & co.
now bring me a 2 pound steak of this meaty fart machine.
I never expected this to be an ad for a steak house. Really funny.
No sabia que las vacas destruian la capa de ozono. Es muy didactica la direccion de arte; y buena tambien.
En cuanto al concepto, me gusta, si y solo si la idea fuera destruir a las vacas de la faz de la tierra. Pero al final
de cuentas lo que te anima a ir por un buen filete es por su sabor, y no por la cantidad de gases
que afectan la capa de ozono.
Corrijanme si me equivoco.
nice art direction.
holy crap. that looks great.
It looks good and it is also selling me food.
8/10
;-{
I like it beacuse I like beef.
And this is saying its good to kill beef and to eat beef.
Mmmmmmmmmmmmm beef
It looks awesome too.
BUGGERS
Thought it was another greenpeace ad. Really nice twist and great art direction. Might be a bit tooo much?
Agree. Massively over done. A nice piece of thinking that they are thinking will have the awards juries thinking "gold". Unfortunately I am thinking the illustration just convolutes it and so makes it less likely to win anything.
won bronze at adfest though
nice twist in thought. worthy of metal.
Crap. It's the fact that we eat so much beef that people are farming more cows and they ARE damaging the environment. I love my beef but i dun think it's funny at all. It's dumb-ass advertising. We just think we're so funny and clever. Hur hur.
Agree with you 100%. At first it is a funny idea, but if you think past the joke, you realize, crap, I'm just adding to the problem by eating there.
But it IS a joke so don't take it too serious!
This ad is really good! I'm loving it!
Erm, precisely my point that it's not a joke! They DO CONTRIBUTE SIGNIFICANTLY TO GLOBAL WARMING! AND WE HAVE TO CUT DOWN ON EATING THEM TO SAVE THE EARTH. If the copy was some wacky facts like, cows outnumbers humans 3 to 1 or something so we shud eat them to save the human race, that would be POSSIBLY funny.
what you just said makes zero sense
Yes it does. The more cattle we raise to feed our insatiable hunger for meat, the more environmental problems we cause:
Forest/Rainforest cleared to raise beef,
Methane production -> Greenhouse effect,
Runoff from farms/slaughterhouse poisoning waterways,
&c. &c.
Noones saying turn veg. Heck, I'm a meat eater too. But the problems are there.
Anyway, back to the ads.
So there cant be anything on eart that has more numbers than humans. We should all be scared of ants now!! We are being outnumbered!
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
cool ad
Brilliant!
great idea of a twist.
but serioslu, dont wanna think of farting cows when i wanna enjoy a cow!
should have used summin mroe absurd and less belieavble like 'cows release 1000 of eye lazer a year that damages the environment' or summin (ok that was bad but u knwo what i mean)
seriosly.
farting cows is not an invitation to eating that cow!!!
Very celver. What are the planning to do about the gases released by humans?
http://www.picturejockey.com
It's a joke but it offends me. I'm just a bleeding heart vegetarian though ;)
after seeing the campaign, i have to say 1 good ad out of 3
It's great.
THIS IS HORRIBLE!!!!!!!! ABSOLUTELY HORRIBE. THE ONLY REASON WHY WE HAVE SO MANY COWS IS BECAUSE WE BREED THEM TO EAT THEM. THIS COMPANY IS JUST REMINDING PEOPLE THAT THEY ARE THE PROBLEM. I CANT BELIEVE U PPL LIKE THIS SHIT. ARGH!!!
Chill out man, its meant to be a gag!
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It's only an ad.
This is just a joke, it's not meant to be taken seriously. If they were serious, you're 100% right.
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