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Pain

Agency: 
Published/Aired: 
January 2012
Description: 

Print advertisment created by Artplan, Brazil for Maratona do Rio, within the category: Recreation, Leisure.

Pain in the back. Pain the knees. Pain in the feet. But I knew that nothing would hurt more than giving up.
Rio de Janeiro's Marathon. Get over yourself.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Directors: Augusto Correia, Filipe Chulam
Copywriter: Henrique Louzada
Illustrator: Carolina Pontes
Typographer: Augusto Correia

Comments (5)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994
certaintly's picture
certaintly
Activity Score 3994

copy works but i dont like "get over yourself"

rama pranendra's picture
rama pranendra
Activity Score 29

love the copy!

JimCompton-Hall's picture
JimCompton-Hall
Activity Score 62

The copy is incredible and I'm a fan of the art too.

Copywriter
@JimComptonHall
www.behance.net/JJandJim

soliveira's picture
soliveira
Activity Score 41

Great copy! That`s exactly what the runner feels!
Great art too!

certaintly's picture
certaintly
Activity Score 3994
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