Maratona do Rio: Pain

Pain in the back. Pain the knees. Pain in the feet. But I knew that nothing would hurt more than giving up.
Rio de Janeiro's Marathon. Get over yourself.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Directors: Augusto Correia, Filipe Chulam
Copywriter: Henrique Louzada
Illustrator: Carolina Pontes
Typographer: Augusto Correia
Published: January 2012

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5 comments

certaintly's picture
certaintly
4060 pencils

copy works but i dont like "get over yourself"

rama pranendra's picture
rama pranendra
29 pencils

love the copy!

JimCompton-Hall's picture
JimCompton-Hall
64 pencils

The copy is incredible and I'm a fan of the art too.

Copywriter
@JimComptonHall
www.behance.net/JJandJim

soliveira's picture
soliveira
41 pencils

Great copy! That`s exactly what the runner feels!
Great art too!

certaintly's picture
certaintly
4060 pencils

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