Maratona do Rio: Pain
Pain in the back. Pain the knees. Pain in the feet. But I knew that nothing would hurt more than giving up.
Rio de Janeiro's Marathon. Get over yourself.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Directors: Augusto Correia, Filipe Chulam
Copywriter: Henrique Louzada
Illustrator: Carolina Pontes
Typographer: Augusto Correia
Published: January 2012