Maratona do Rio: Anything
After 20km, I thought I could reach 30. After 30 I guessed I could get to 40. After that I was sure I could achieve anything.
Rio de Janeiro's Marathon. Get over yourself.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Directors: Augusto Correia, Filipe Chulam
Copywriter: Henrique Louzada
Illustrator: Carolina Pontes
Typographer: Augusto Correia
Published: January 2012
8 comments
I love it.
@Henrique Louzada : copy is something evokes one to participate. good done bro.
Very compelling copy
I love it (2)!
I like the tag line and the concept behind it, but don't feel the execution does it justice.
great thoughts
That day, for no particular reason, I decided to go for a little run. So I ran to the end of the road. And when I got there, I thought maybe I'd run to the end of town. And when I got there, I thought maybe I'd just run across Greenbow County. And I figured, since I run this far, maybe I'd just run across the great state of Alabama. And that's what I did. I ran clear across Alabama. For no particular reason I just kept on going. I ran clear to the ocean. And when I got there, I figured, since I'd gone this far, I might as well turn around, just keep on going. When I got to another ocean, I figured, since I'd gone this far, I might as well just turn back, keep right on going.
Great, you've seen Forrest Gump.
http://www.augustocorreia.com.br