Maratona do Rio: Anything
After 20km, I thought I could reach 30. After 30 I guessed I could get to 40. After that I was sure I could achieve anything.
Rio de Janeiro's Marathon. Get over yourself.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Directors: Augusto Correia, Filipe Chulam
Copywriter: Henrique Louzada
Illustrator: Carolina Pontes
Typographer: Augusto Correia
Published: January 2012