Advertising Agency: Reskala y Asociados, México City, Mexico
Creative Director: Joan Cordoves
Art Director: Enrique Guzmán
Copywriters: Joan Cordoves, Enrique Guzmán
Published: August 2008
this is see/say or show & tell (everyone has their own term), but you're saying the same thing you're showing. besides that, there's an interesting conflict within the puzzle pieces. less and larger pieces normally do make a puzzle easier, but with these gloves you should be able to complete a more complicated puzzle because they are less cumbersome.
I don't see it like that... it's thanks to the gloves that a very complicated job turns into a simple puzzle. But maybe those gloves shouldn't have been in the picture. At least not like they are part of the visual... like some sort of packshot...,
I didn't get it until someone explained to me.
Probably the puzzle can be more and smaller pieces, but they are stick together in 4 groups with cellophane tape, then the idea can be clearer for audience.
Comments
... i'm not sure what to make of this. i get it but it doesn't get me.
this is see/say or show & tell (everyone has their own term), but you're saying the same thing you're showing. besides that, there's an interesting conflict within the puzzle pieces. less and larger pieces normally do make a puzzle easier, but with these gloves you should be able to complete a more complicated puzzle because they are less cumbersome.
I don't see it like that... it's thanks to the gloves that a very complicated job turns into a simple puzzle. But maybe those gloves shouldn't have been in the picture. At least not like they are part of the visual... like some sort of packshot...,
- adsactly! -
'It's easier to do sg.' and puzzle with less pieces is pretty much a first idea, sorry.
Absolutely agree. This feels more than a little lazy to me.
- The only thing more rare than a good ad is a good guest comment -
should the line be 'made to make' instead of 'make to made'?????
maybe just put it 'Just make your work easier.' will do.
@sirco: yeah. it should be "made to make..."
why don't they just let sb who speaks english check the ad before they publish it...???!!! i don't understand why this happens so often...
- www.lifetheuniverseandadvertising.com -
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
I didn't get it until someone explained to me.
Probably the puzzle can be more and smaller pieces, but they are stick together in 4 groups with cellophane tape, then the idea can be clearer for audience.
Al revés, torpes! Made to Make!
FER.
jajajaja
- Has everyone noticed the secret behind these signatures? -
No entendi!!!
puzzle needs to be more evident
*****
SJB
goooooood!!!!!